• Designed intuitive and user-centric digital products, enhancing user experiences through strategic research, wireframing, prototyping, and testing.• Collaborated closely with cross-functional teams including developers, product managers, and marketing to align design solutions with business objectives and technical feasibility.•Conducted user research and usability testing to identify pain points, improve product usability, and drive design decisions based on data-driven insights.•Created high-fidelity mockups and interactive prototypes, ensuring a seamless transition from concept to production.• Maintained and expanded design systems to ensure consistency, scalability, and efficiency across product interfaces.•Optimized UI/UX through iterative design processes, leveraging testingS, user feedback, and analytics to enhance user satisfaction and engagement.