Scaling brands to hyper-growth in e-commerce, Rice is establishing a new approach by functioning as an accelerator for advertising funding, AI technologies, and promotional rollouts.

Traffic Isobar is a global creative agency now part of Dentsu Aegis Network- Co-founded and developed a successful 360-degrees digital marketing & e-commerce agency with 200+ employees and 60% annual turnover growth - Negotiated and implemented the acquisition of Traffic Isobar by Dentsu Aegis Network- Managed BizDev initiatives and acquisitions of new clients and partners. - Secured partnerships and successfully managed e-commerce operations for Tier-1 clients: L’Oreal, Nestle, Mercedes Benz, P&G, Mars, Ferrero, Pepsi, Danone, Microsoft, and Estee Lauder- Established effective data-driven digital marketing and performance units- Launched new offices across 3 continents- Traffic Isobar was named Digital Agency of the Year (by Adindex) in 2015

MediaCom Interaction is a global media experience agency

GroupM is a global media investment group, part of WPP- As a member of the Executive team, managed digital trading operations, revenue and marginality growth, digital products development, and clients’ leadership initiatives - Secured partnerships and successfully managed operations for clients like Nokia, VW, P&G, Beiersdorf, and Danone among many others- Planned and executed GroupM's overall digital strategy development- Established and shaped new digital units in GroupM agencies (Mediacom, MindShare, Maxus, MEC)- Managed a team of 250+ employees

MindShare Interaction is a global media agency network of 10,000 people across 86 countries, now part of WPP- Joined a company as employee # 2 and built 100+ digital asset- Held senior role in team management, strategy, client relations, and business development - Secured partnerships and successfully managed operations for clients like FORD, P&G, Audi, Kimberly Clark, and Unilever- Helped to implement the agency’s successful integration into Mindshare Group's global network