Alex Martel Email & Phone Number

• Brands: Louis Vuitton, American Express, Spotify, Veuve Clicquot, Heineken
• Execute campaign strategy to drive Social Media calendar, KPIs, consumer reaction to brand, and product engagement for up to 10k+ attendees
• Manage event logistics: site selection, coordination with stakeholders, transportation, staff management, and prospective client engagement
• Curate event launches through product education, relevant collateral, and advertising material designs for 1000+ daily interactions

Oakland, California, US

Brooklyn, New York, US

Los Angeles, California, US

• Execute campaign strategy to drive Social Media, KPIs, client reaction to brand, and product engagement for up to 1k attendees
• Manage all event logistics ranging from site selection, coordination with stakeholders, transportation, staff management, and prospective client engagement
• Curate client experience at launches through product education, relevant collateral, and advertising material designs for 100+ interactions

Palo Alto, CA, US

• Tailor branding campaigns for KPIs: Social Media engagement, app downloads, email sign up etc. for 100+ sites
• Manage weekly brand ambassador teams for best practices, engagement obstacles, and training
• Implement guerilla marketing projects after researching sites with high target demographics. Ex: For a realty app, growing home buyer pipelines through brand outreach at open houses

San Francisco, California, US

• Education technology startup creating an online marketplace that instantly connects students with mentors. We have helped thousands of students get accepted to their dream colleges.
• Grew company to 7 digits (2-3x per year) by hacking growth channels including: organic search queries, content marketing, targeted advertising, social media, and email
• Analyzed sale pipeline data in Hubspot CRM and refined sales team approaches to close ~30% of qualified leads
• Obtained customer feedback to improve NPS by regularly conducting customer service outreach via calls, surveys, and meetings
• Created and improved marketing campaigns by cross-referencing online traffic and impression analytics in Excel
• Developed information database on top 70 U.S. colleges with team by aggregating and curating thousands of historical college admissions data points

• Edefy is a scholastic nonprofit maximizing 9th-12th grade student intellectual potential through ACT instruction, competitive extracurricular coaching, and analytic/technical skills development.
• Developed high school philosophy and literature program material featuring annotated reading material, study guides, and research projects
• Instructed students and reviewed written work complete with feedback and notes
• Improved content and teaching approach by testing new lesson plans incorporating research backed methods to boost retention and comprehension