Allison Barlow Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario, Canada

Supporting initiatives on the boys, girls, preschool and games portfolios in Canadian markets.Working on brands such as Bluey, MrBeast Lab, Cookeez Makery, Magic Mixies.

Toronto, Ontario, Canada

Supported the Brand, Lifecycle, and Partnerships teams on the PC Optimum Loyalty Portfolio.Brand:- Assisted in planning PCO campaigns by attending creative brainstorming sessions pertaining to social media content and influencer partnerships, and providing feedback to guide decision-making.- Contributed to developing Quebec-specific marketing strategy by conducting a competitive analysis on Metro's "Moi" loyalty program, providing insights and recommendations to 12 PCO loyalty team members. - Reviewed creative assets from 10+ divisions including Shoppers Drug Mart, Joe Fresh, No Frills, etc to maintain PC Optimum brand integrity and consistent messaging enterprise-wide. - Collaborated with the Shoppers Drug Mart Social Team to create and feature in an Instagram reel, garnering 8.7k views (@shoppersdrugmart).Partnerships:- Developed and maintained work-back schedules for external partners and creative agency, ensuring completion of creative assets for 2 big-bet campaigns.- Reviewed over 75 pieces of creative content and provided feedback, maintaining the integrity of the PC Optimum brand in external marketing initiatives.- Assisted in campaign result reporting by collecting results from enterprise partners and updating deck to be shared with external partners.Lifecycle:- Performed asset review for marketing tile and email placements and communicated with 9 teams across the enterprise to support weekly loyalty emails reaching over 8 million active members weekly.- Collaborated with lifecycle team members to provide recommendations for optimization of asset submission and review process. - Performed beta review of over a dozen email deployments weekly ensuring accuracy for campaigns reaching 8 million active members weekly.- Led project coordination of the "Year in Review - My Points Story 2023" email campaign, securing timely input from three teams. Project was recognized in "CIBC Retail Roundup" for effectively communicating value to members.

Toronto, Ontario, Canada

As a Communications Assistant, my responsibilities include;Data Entry:- Formatted and submitted term syllabuses' into Google Drive folders, assisted staff with any challenges- Managed Job Postings, Course Descriptions, and Interviewee Criteria through Excel and WordTechnical:- Designed a digital invitation for the Fall 2021 department graduation using Adobe Photoshop- Created a template for a department-wide schedule and strategically organized time slots for each staff member adhering to capacity limits and with minimal interruptions.- Completed Website Adjustments using Adobe Experience ManagerOrganization:- Managed RSVP's for Fall 2021 Graduation- Managed communications with staff members and took the appropriate course of action to assist

Bachelor Of Arts - Ba, Professional Communication (Honours), Cpga Of 3.940

High School Diploma

Ontario Scholar- maintaining an above 80 average for all 4 years of highschool.