Channel Management - Handled a network of 9 distributors and 1500+ retailers contributing 3.5 Cr+ turnover/monthCategory & PnL Management - Responsible for end-to-end management of the entire business in the regionMentored a team of 5 Sales Officers, analysed secondary sales reports and strategized for surpassing secondary targetsIncreased product portfolio by 34% across all categories through effective sales planning and launching NPDSAchieved more than 20% monthly revenue growth (vs 14% industry average) consistently over a 5 months periodRestructured the sales force, added 70+ new retailers every month and appointed stockist to ensure deeper market penetrationProject Management - Led implementation and adaption of Digitisation project (SFA & DMS) across 10 distributors in Delhi & Varanasi Coordinated with cross-functional teams to successfully implement new processes, resulting in a 50% improvement in task completion ratesOperational Improvements - Responsible for suggesting and implementing process changes to improve efficiency Reduced the return rates by 9% across all major e-commerce platforms such as Amazon, Myntra and Flipkart saving 1.5 Cr+ Implemented SKU-level analysis to improve product availability, leading to a 12% increase in fulfillment speed and a 10% reduction in delayed deliveries through the integration of automated stock level monitoring, reducing stockouts and overstock situations. Marketing Management - Oversaw the area marketing efforts to enhance visibility & drive trial through ATL & BTL initiatives for Sparx & FliteSpearheaded the adoption on 'RELAXO PARIVAAR' application across the retail network to boost engagement and brand loyalty Coordinated ATL (TV, print) and BTL (in-store promotions, events) activities, leading to a 24% increase in consumer engagement

As an Intern at Dhanlabh Capital Services LLP, I seamlessly integrated into diverse functions, demonstrating a strong aptitude for business analysis and client relations. Key contributions include:Achievement of Financial Targets: Successfully attained objectives by opening 10 Demat accounts and securing investments totaling 1 lakh rupees through SIP and 5 lakhs rupees through lump-sum investments, showcasing a keen understanding of financial products and client needs.Monitor and analyze current market conditions for clients to understand the latest market trends and help them make informed decisionsLeveraged Power BI to create a visualisation dashboard using 5000+ customers' data to perform user segmentation and profiling Conducted qualitative research & analysis of 50+ customer interviews to decode consumer perception & develop customer-centric solutions.Developed and executed digital media campaign strategies to enhance the company's online visibility through content creation and analytics.Social Media Management and Company Visibility: Implemented strategies to enhance the company's online presence and visibility through social media platforms. This involved creating and curating engaging content, managing social media accounts, and analyzing metrics to optimize reach and engagement, ultimately bolstering the company's brand awareness and reputation in the market.

Strategy Project for Launching a New Internship Portal in Dubai.• Market Analysis Competitor Analysis . Platform Development Marketing Plan .Launch Strategy Partnership Strategy

During my internship, I had analyzed website metrics and social media platforms for Outlook Group and its competitors. I had also conducted market surveys, assessed product landscapes, and determined NPS for Outlook Brands and rivals, along with executing brand management analysis by evaluating various brand elements for Outlook Group and competitors.