Andrew Elder Email & Phone Number

Accelerating brand growth through brand strategy, product development, innovation and campaign delivery can be challenging.I help solve that.I'm an accomplished senior marketing leader - working in several roles acting in the capacity of Marketing Director or Head of Brand - with extensive experience spanning brand strategy and execution, insight and innovation. I've delivered growth for established and challenger brands in the Food, Beverage and Insurtech sectors.I'm currently Interim Strategic Innovation Consultant at Hovis and recently was Strategic Marketing Leader at Cafédirect – the UK’s leading social enterprise coffee roaster. There, I led the strategy to re-launch the award-winning coffee challenger brand, Grumpy Mule and established a breakthrough Grocery strategy. Previously, I’ve gained significant DTC marketing experience as Head of Brand at Policy Expert – the Award Winning #1 consumer-rated UK insurer. I transformed the business by overseeing the creation of its first vision, brand and employer brand strategy and delivering a £multi-million TV and digital campaign. This was key to the achievement of double digit sales growth and best in class customer retention rates.I’ve previously held progressive and growth-driving marketing and brand leadership roles with Nomad Foods, 2 Sisters Food Group, Premier Foods, Kellogg’s and AB InBev.Across my career, I’ve had the opportunity to grow sales of many of the UK’s best loved FMCG brands including Kellogg’s Corn Flakes, Stella Artois, Quorn and Birds Eye.AREAS OF EXPERTISE:• Marketing Director-level Leadership• Food & Drink Industry Branding & Retail• Brand Creation & Guardianship• Insight & Innovation• Strategic & Creative Marketing & Communications• Stakeholder Management• People Management, Marketing Capability & Talent DevelopmentThank you for your interest in my profile. For networking or to discuss opportunities, please connect with me here on LinkedIn.