• Generate innovative ideas & concepts for content aligned with emerging trends & consumer insights.• Create compelling content pitches and GTM strategies for revenue generation. • Manage project execution by onboarding and collaborating with production houses & vendors. • Oversee pre-production, shoot, and post-production phases ensuring quality and timeliness.• Coordinate with clients/brands to understand requirements and expectations. • Work closely with the production team to plan and execute shoots in accordance with client needs.• Collaborate with cross-functional teams to ensure seamless dissemination of content on the platform. • Conduct post-project evaluations to assess performance and outcomes.

Working under the direct oversight of the Strategic Engagement Lead of the GFCR UN team and GFCR communications staff to support their ongoing social media strategy execution.

Developed research reports including recommendations on potential SDG14 donors and investors.

• Provided clients with digital and content solutions, and ultimately developed revenue generating partnerships.• Created and maintained relations with internal and external primary stake holders.• Managed negotiations with brands and their respective media agencies.• Coordinated with cross functional teams responsible for the successful execution of the campaigns.

Client: HUL - Pond’s• Understood client requirements; in terms of expectations, budgets, timelines and deliverables. • Involved in the discussion on brand issues and communication strategies with the client.• Co-ordinated with the internal and external departments (creative, planning, strategy, digital, studio, production, finance) to ensure smooth functioning of the account.• Worked on market research to determine market requirements for existing and future campaigns.

Client: Volkswagen• Helped in creating brand awareness and impacting customer perception.• Assisted in developing and maintaining a uniform 360-degree digital presence.• Tracked social media performance and lead generation.• Learnt about working on campaign ideas and how to execute them.