- Manage complex multichannel campaigns in paid social, search, streaming, CTV, audio, and OOH for LA Metro and the California Department of Public Health- Partner with top tier vendors (Spotify, Snapchat, ESPN, iHeartMedia, NBCUniversal, Pandora, Outfront) to execute high impact campaigns with a 500k+ budget through a mixture of programmatic and insertion orders - Collaborate on multi-agency campaigns for UNDO California - including English, Spanish, and bilingual campaigns- Oversee media budgets, billing processes, tracking expenses, and ensuring accurate and timely billing.

- Managed paid search and social campaigns for over 5 clients across Google Ads, YouTube Ads, LinkedIn Ads, and Snapchat Ads, with a combined budget of over $2 million.- Conducted keyword research, competitor analysis, & audience targeting to develop high-performing upper / lower funnel campaigns.- Case Study: Managed a budget of 250k in yearly ad spend across diverse Google Ads campaigns for Artportunity Knocks, a non profit organization.- Identified and scaled successful campaigns by leveraging Google Analytics. For instance, created and managed a successful website traffic campaign, leading to an increase of 32.7% in website visitors

- Manage and create social media campaigns for over 20 clients across the US and Canada, in industries such as real estate, entertainment, tech, finance, e-commerce, transportation, health care, and more. - Design and develop engaging campaigns on Facebook and Instagram in order to increase brand awareness, drive sales, and maximize engagement.- Write engaging and SEO-friendly copy.

- Led and established expectations for the social media team- Encouraged professional development among team and set KPI campaign goals. - Interviewed and hired two sets of interns across my tenure. - Presented campaign metrics and results internally on a regular basis. - Wrote and designed the official Social Media Style Guide for the FSU Office of Faculty Development

- Managed social media platforms and developed campaigns to increase a sense of community among FSU faculty members.- Supercharged impressions by a whopping 278% over a 7 month period & increased followers by an average of 65% over 12 month period with new strategy across Facebook, Twitter, and Instagram.- Led the implementation of new platforms to expand @FSUFaculty's reach.- Utilized social media tools such as Hootsuite to post consistently and drive growth.- Conducted and edited interviews to familiarize faculty with their colleagues and build community.

- Spearheaded the branding, logo design, and creation of promotional material for this small business.

- Responsible for story, camera work, cinematography, and editing for this docu-short, filmed in the heart of London's West End.- Conducted research and filmed interviews, often on the stop, to build credibility for the documentary.- Created as part of FSU's Intro to Documentary Filmmaking study abroad program.