Bibiana Barrera Email & Phone Number

Canada, Ontario

- Strategic brand definitions (new and mature brands), further executing makeovers.- Accompaniment in the marketing plans construction for companies to diverse business sectors. - Hand-on development of business innovation.- Design and developing marketing campaigns (360 digital + physical world) to support the core business and new product launches.- Manage paid media agencies' budget, campaign buildouts and reporting.- Manage website model, continuously monitoring sales and A/B testing to refine andincrease acquisition and retention.- Create assets and integrate with an omnichannel vision.- Analyze data and campaigns results in Google Analytics to provide ongoing insights.- Provide knowledge of e-commerce backend, feature integrations, products, and services.- Recommending new products and enhancements to improve operational efficiency.- Search for innovation with ongoing site testing (A/B testing, marketing automation).- Leveraging new tools & best market practices.- Create, forecast, and maintain key digital metric reports and dashboards for traffic and acquisition, conversion, spend and revenue forecasts.

Toronto, Ontario, Canada

As a project management coordinator for Infrastructure Ontario, I plan, organize, and oversee projects to ensure smooth progress. I collaborate with teams, contractors, and clients to achieve project goals and identify and solve problems quickly to optimize efficiency and satisfaction. This contributes to the success of the facilities services company.

Toronto, Ontario, Canada

- Manage customer relations (Pipeline products) in terms of sales and services.- Generate liaisons between the whole stakeholders on the export process.- Order entry, post-sale customer interaction, administrative, and accounting duties.- Supervised quotations and invoices process.- Input and process product orders through SAP.- Handle architecture projects.- Define the priority and attention to purchasing health institutions in the COVID situation.

Dirección General

- Managed and invest 3 million USD dollars annually to the optimized marketing plan and the projects.- Launch the new brand of Colmena Suguros increasing the top of mind 3%.- Launch company responsive web page. - Manage the public relations strategy of the brand and the spokesmen of the company.- Implement marketing strategies.- Coordinate advertise campaigns and P.O.P. - Oversaw social media marketing campaigns.- Market research management.- Development and launch of 4 new insurance products.

Colombia

- Development of the portfolio of products and services.- Create marketing and sales strategies.- Implement different marketing trends.- Management of the company's digital ecosystem.- Execution of promotion and prevention campaigns.- Coordination of the different events with clients.- Planning and implementation of market research, competition research, satisfaction research and inhouse researches.- Coordination and analysis of the customer loyalty plan.- Analysis of company data for decision making.- Development and monitoring of email campaigns.

Colombia

- Structure marketing department.- Development and execution of the marketing plan.- Creation and coordination of the loyalty strategy.- Coordinate merchandising and display systems.- Direct marketing strategies and market research.- Advice in developing and marketing communication campaigns.- Oversaw affiliate program and increased revenue through affiliates by 250% over three years.- Planning and developing the sales force incentive program.- Launch the new brand of Emermédica.

Bachelor Business Administrator, Business Administrator

Marketing Management Specialist, Marketing Management

Marketing Management, Ontario College Graduate Certificate