Ben Bradshaw Email & Phone Number

Manchester

Developing strategies and products for the retail energy markets in UK, France and The Netherlands

Nottingham / London Uk

Surrey, England, United Kingdom

Established marketing within the business, creating the fundamentals to build the brand and marketing presence. Reported to the Chief Commercial Officer and CEO. Member of the Leadership Team.Achievements- Reinvented Brand Identity: Redeveloped the AFC Energy brand, positioning and strategy.- Created ‘Charge Ahead’: Led Exec Team to refresh purpose, values, goals with internal launch.- Digital Marketing: Launched new website in 3 months leading a +6% share price rally and 2x traffic- Sustainability: Led development of ESG strategy, annual reporting, and carbon saving framework

London, England, United Kingdom

Established a marketing function, strategy and plan for the first time in the early stage business. Led marketing that supported the businesses rapid growth in the environmentally-important battery storage and electric vehicle sector. Reporting into the founders to grow the business and the brand.Achievements- Set the brand and marketing strategy, defining target audience, key messages, creative and channels - Built the function from scratch, established processes and capabilities through agencies & recruitment- Delivered an integrated programme of PR, social media, events, digital content, website upgrade- In six months delivered a 100% increase in LinkedIn followers, website visitors and PR coverage- Led four multimedia campaigns – Extreme-E sponsorship, COP26, Benelux launch and Australia launch- Set a programme to publish regular thought-leadership articles to engage target audiences on LinkedIn- Introduced innovative stories through exclusive partnerships with media – the largest battery project in Europe, the largest e-bus fleet deal in the UK, the world’s first electric transport as a service project

United Kingdom

Led the brand repositioning for the Gazprom Energy brand for UK, France and Netherlands. Aligned plans, people and business to the new strategy across both customer and employer brands. Developed and led the strategy and plans on sustainabilityAchievements- Led a cross functional team to align products, plans and processes to the brand strategy- Led the new strategy’s internal engagement (remotely) – delivering 80% employee advocacy- Implemented a new visual identity for internal and external communications, launching a new campaign- Aligned the marketing strategy to the commercial strategy, setting new KPIs for both- Identified and got support for the strategic opportunity that put sustainability as a business priority- Led the launch of the new green product offering & secured ‘Silver’ rank for the respected ECO-Vadis sustainability accreditation

Nottingham, United Kingdom

Led the transformation of Residential Marketing, including developing the residential marketing strategy and plan to deliver the commercial goals, establishing a new segment function & team, chairing a cross functional marketing virtual team, steering the integrated marketing plan, and driving performance to deliver the commercial business for the Residential UK business Achievements• Defined and introduced a quarterly planning process• Established and chaired the marketing virtual teams• Specified the introduction of the new planning and workflow management tool

Nottingham, United Kingdom

Led the repositioning of E.ON brand across the UK business that aligned to the new global direction for the brand. And led the Marketing Communications plans and planning processes to deliver the business and brand objectives. Each year planning an investment of £30m to launch a range energy supply and solutions products to Residential, and Business customers. Achievements• Led a cross functional team to develop a new UK Brand positioning ‘Genuinely Helpful People’ that became a central part of the UK business strategy• Founder member of E.ON UK’s Talent programme to identify, develop and promote high potentials• Led E.ON’s first ‘Early Talent’ conference, achieving NPS feedback of 100%• Introduced a new communications planning process and system• Led a full creative and media agency pitch process – delivering c.£1m savings• Led the development of a new media strategy and partnership/sponsorship with Sky• Defined the approach for a successful launch of E.ON new brand ‘Let’s create a better tomorrow’• Developed a Marketing strategy ‘from products to people’, and set up new delivery programmes

Nottingham, United Kingdom

Led a team to deliver E.ON UK’s market research strategy and plan. Introduce new ways to demonstrate, improve and optimise the commercial value that campaign activities deliver for the UK business.Achievements• Established a 26,000-strong consumer research panel, halving costs & time to provide insight• Almost from scratch, built a high performing market research function within E.ON UK• Introduced econometric modelling, now recognised as the way to report & optimise marketing ROI• Reviewed, defined and relaunched the market research based UK brand tracking study

Nottingham, United Kingdom

Develop and embed a new E.ON UK brand positionAchievements• Developed the brand idea of ‘Changing Energy’ that was adopted as the business strategy• Bought to life the strategy for colleagues through 5,000 colleague launch event• Introduced ‘reasons to believe’, identifying off-shore wind as E.ON’s launch campaign

Asia

Travelling throughout India, Sri Lanka, Thailand, Laos, Vietnam, Cambodia

Nottingham, United Kingdom

Developed, managed and delivered a portfolio of new and existing residential energy productsAchievements• Developed the markets first energy and energy efficiency bundle called Energy Saving Plan.• Supported the brand transition from Powergen to E.ON• Led the development of a green tariff in partnership with WWF• Developed business strategies and plans for home generating technologies and heating services

Nottingham, United Kingdom

Conceive, develop and project manage residential projects to engage customers to take subsidised energy saving measures Achievements• Lead the UK’s first ‘charging on bills’ low energy light bulb offer – achieving a 12% customer response rate

Nottingham, United Kingdom

Various temporary roles - Marketing, admin, customer care, project management

Environmental Engineering B Eng

A Levels, Gcses, Maths, Design, Business, 3 X As For A-Level

Activities and Societies: Squash, Tennis, Juggling