-Conducted competitive analysis to stay updated with industry trends and competitor activities, using these insights to refine our social media strategies.-Led lead generation efforts across multiple regions, identifying and nurturing potential prospects for our product offerings.-Orchestrated targeted email marketing campaigns and curated strategic content for various social media platforms.-Served as the primary contact for all incoming leads, ensuring smooth communication and exceptional customer service.-Continuously updated our marketing collateral to align with evolving industry standards and audience preferences.-Developed and maintained comprehensive marketing funnels within Excel, tracking outbound message efficacy and lead conversion rates across diverse social media channels.-Managed and curated content for our social media accounts on LinkedIn, Twitter, and Facebook, consistently publishing engaging content to expand our follower base.