As a seasoned Senior Category & Insights Manager, I bring over a decade of experience transforming complex data into actionable insights that drive strategic decision-making and business growth. My expertise spans market analysis, category management, and consumer insights, enabling me to deliver innovative solutions and foster strong partnerships with stakeholders.Throughout my career at top-tier companies like Oatly, Danone, and The Coca-Cola Company, I have consistently demonstrated a keen ability to identify market trends, optimize product assortments, and enhance category performance. My analytical mindset, combined with a deep understanding of consumer behavior and business insights, has enabled me to spearhead initiatives that significantly increase market share and profitability.At Oatly, I lead the development and execution of data-driven category strategies that have significantly boosted our market presence. I excel in partnering with cross-functional teams to translate data into actionable plans, powering go-to-market strategies, new product launches, and optimized pricing. My work directly informs senior leadership’s strategic decisions, fostering a culture of continuous improvement.Previously, at The Urgent Company and Danone, I led initiatives that increased item distribution and sales planning accuracy, while streamlining data processes. My journey began at The Coca-Cola Company, where I drove key sales strategies and improved promotional ROI through data-driven insights.