At Shapeways, our team has refined the Prospect-to-Cash processes, significantly enhancing both eCommerce and enterprise customer journeys. We've excelled in optimizing the Go-to-Market process and managing cross-functional teams within Business Development, Account Management, Application Engineering, and Customer Success, to solidify a customer-centric culture.Our collaborative leadership approach has resulted in data-informed strategies that resonate with Shapeways' mission of innovation and growth. By leveraging business intelligence and maintaining high data quality, we support strategic initiatives that contribute to the company's continuous advancement in the commercial sector.
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Vice President Global Commercial OperationsShapeways Apr 2022 - Jun 2024New York, New York , UsResponsible for all aspects of commercial operations including sales management, GTM process optimization, lead-to-opportunity management, customer support, business intelligence, data quality, commissions & CRM ecosystemResponsible for managing Business Development, Account Management, Application Engineering and Customer Success teamsDeveloped and refined Shapeways’ Prospect-to-Cash processes for eCommerce and Enterprise customers -
Vice President, Global Sales OperationsProtolabs Jan 2020 - Mar 2022Maple Plain, Mn, UsResponsible for all Global Commercial Operations functions including Data Quality, Business Intelligence, CRM Ecosystem (SFDC, >600 end-users), Sales Performance Management, Sales Training & Change Management, Go-to-Market Process Optimization, and Annual Revenue Modeling to support Territory/Quota Planning. -
Global Head Crm Solutions, Business Process SystemsLexisnexis Jan 2017 - Mar 2019New York City, Ny, UsResponsible for the Sales, Marketing, and Customer Experience CRM Ecosystem, globally across Lexis Nexis business units (>1,100 end-users). Migration from legacy CRM solutions to Salesforce.com including: Business Case justification and investment; business requirement definitions; functional process optimization; data quality improvements, SFDC configuration, end-user change management and adoption strategies, business intelligence reporting, end-user experience improvement, and governance. -
Director Product Management & Go-To-MarketExplore Information Services Apr 2016 - Dec 2017Eagan, Mn, UsResponsible for all Go-to-Market and Product Management for Explore Information Services $100M suite of insurance underwriting data products. Managed and grew to $130M+ as a result of effective sales performance management, introduction of CRM processes, tool (SFDC) and reporting to the organization, and building/launching an industry-changing criminal records product to assist with policy underwriting. -
Director Sales Operations & EnablementThomson Reuters Jan 2012 - Dec 2015Toronto, On, CaResponsible for strategic development, deployment, and management of key programs for Thomson Reuters Legal, Customer Sales & Experience Organization. Successfully deployed and managed Salesforce.com ecosystem for more than 2,100 end users which included new sales & sales management processes and technology tools to support them. Achieved adoption rates north of 95% against KPIs. Leader of Pan-Thomson Reuters Global Sales Process program including Developing global processes around Sales Stages, Pipeline Analytics, Forecasting, Retention, Sales Enablement and Governance. -
Director Sales Operations - Corporate/Government SegmentsThomson Reuters Jan 2010 - Dec 2011Toronto, On, CaResponsible for all aspects of commercial operaction including sales process, customer journey, territory planning, training, performance analytics and delivery of strategic marketing product launches, programs and incentives. -
Director Of Strategic Marketing, Litigator InitiativesThomson Reuters Jan 2006 - Dec 2009Toronto, On, CaManaged $180M Westlaw Litigator product suiteDesigned and executed marketing strategy resulting in product revenue growth of $18-20M annuallyIntegrated new strategic litigation products and services into core suite of products Developed and managed brand strategy for the most prominent growth vector in the companyDeveloped and executed strategy for expanding litigation footprint in legal, corporate and government marketsIntroduced innovative product launch process to ensure channel readiness, engagement, reduced ramp and accelerated sales and revenue recognitionRecipient of President's Quick Wins Award, January 2010Built credibility and strong relationships with sales and account management channelsApplied customer-centric approach to product management and marketing strategyLeveraged e-commerce, social media and analytics to increase customer acquisition and retentionSupervised and developed high performing team of marketing professionalsManaged marketing budget of $1.2M -
Segment Marketing ManagerThomson Reuters Jan 2001 - Dec 2005Toronto, On, CaResponsible for Small Law Firm strategic marketing programs. Including, product launch, customer journey, persona/segmentation & customer acquisition.Developed and managed product strategy for Solo and Small law Firm market segments resulting in revenue growth of $35MLaunched customer-centric online product program resulting in $20M annual sales and $10M incremental revenue within two yearsLed business strategy for acquiring new solo customers through segmentation of market and creation of new value propositions resulting in the addition of 5,500 new customers and 60% year-over-year growth -
Managing PartnerBruce L. Werner & Associates 1996 - 2006Concentration in the areas of Criminal, Estate Planning, Elder Law & Real Estate Transactions.
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Telephone Account Management, Team ManagerThomson West 1999 - 2000Toronto, On, CaStarted new organization designed to drive increased retention and revenue in Small Law segmentManaged a team of 17 attorneys and support staffResponsible for coordinating customer touch-point strategy with market segments -
Reference AttorneyThomson West 1997 - 1999Toronto, On, CaResponsible for front-line customer support Promoted to Specialist team within six monthsMentor to new employees -
Associate AttorneySteigauf Law 1994 - 1996
Bruce Werner Education Details
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Mitchell Hamline School Of LawJuris Doctor -
Gustavus Adolphus CollegePolitical Science
Frequently Asked Questions about Bruce Werner
What is Bruce Werner's role at the current company?
Bruce Werner's current role is CRO | Commercial Leader | Vice President | Sales & Account Management | Sales & Marketing Operations | Customer Success | Manufacturing | Multi-Site | Integrator | P&L Owner | Collaborative Leadership.
What schools did Bruce Werner attend?
Bruce Werner attended Mitchell Hamline School Of Law, Gustavus Adolphus College.
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