Bruce Werner

Bruce Werner Email and Phone Number

CRO | Commercial Leader | Vice President | Sales & Account Management | Sales & Marketing Operations | Customer Success | Manufacturing | Multi-Site | Integrator | P&L Owner | Collaborative Leadership
Bruce Werner's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Bruce Werner

At Shapeways, our team has refined the Prospect-to-Cash processes, significantly enhancing both eCommerce and enterprise customer journeys. We've excelled in optimizing the Go-to-Market process and managing cross-functional teams within Business Development, Account Management, Application Engineering, and Customer Success, to solidify a customer-centric culture.Our collaborative leadership approach has resulted in data-informed strategies that resonate with Shapeways' mission of innovation and growth. By leveraging business intelligence and maintaining high data quality, we support strategic initiatives that contribute to the company's continuous advancement in the commercial sector.

Bruce Werner's Current Company Details

CRO | Commercial Leader | Vice President | Sales & Account Management | Sales & Marketing Operations | Customer Success | Manufacturing | Multi-Site | Integrator | P&L Owner | Collaborative Leadership
Bruce Werner Work Experience Details
  • Shapeways
    Vice President Global Commercial Operations
    Shapeways Apr 2022 - Jun 2024
    New York, New York , Us
    Responsible for all aspects of commercial operations including sales management, GTM process optimization, lead-to-opportunity management, customer support, business intelligence, data quality, commissions & CRM ecosystemResponsible for managing Business Development, Account Management, Application Engineering and Customer Success teamsDeveloped and refined Shapeways’ Prospect-to-Cash processes for eCommerce and Enterprise customers
  • Protolabs
    Vice President, Global Sales Operations
    Protolabs Jan 2020 - Mar 2022
    Maple Plain, Mn, Us
    Responsible for all Global Commercial Operations functions including Data Quality, Business Intelligence, CRM Ecosystem (SFDC, >600 end-users), Sales Performance Management, Sales Training & Change Management, Go-to-Market Process Optimization, and Annual Revenue Modeling to support Territory/Quota Planning.
  • Lexisnexis
    Global Head Crm Solutions, Business Process Systems
    Lexisnexis Jan 2017 - Mar 2019
    New York City, Ny, Us
    Responsible for the Sales, Marketing, and Customer Experience CRM Ecosystem, globally across Lexis Nexis business units (>1,100 end-users). Migration from legacy CRM solutions to Salesforce.com including: Business Case justification and investment; business requirement definitions; functional process optimization; data quality improvements, SFDC configuration, end-user change management and adoption strategies, business intelligence reporting, end-user experience improvement, and governance.
  • Explore Information Services
    Director Product Management & Go-To-Market
    Explore Information Services Apr 2016 - Dec 2017
    Eagan, Mn, Us
    Responsible for all Go-to-Market and Product Management for Explore Information Services $100M suite of insurance underwriting data products. Managed and grew to $130M+ as a result of effective sales performance management, introduction of CRM processes, tool (SFDC) and reporting to the organization, and building/launching an industry-changing criminal records product to assist with policy underwriting.
  • Thomson Reuters
    Director Sales Operations & Enablement
    Thomson Reuters Jan 2012 - Dec 2015
    Toronto, On, Ca
    Responsible for strategic development, deployment, and management of key programs for Thomson Reuters Legal, Customer Sales & Experience Organization. Successfully deployed and managed Salesforce.com ecosystem for more than 2,100 end users which included new sales & sales management processes and technology tools to support them. Achieved adoption rates north of 95% against KPIs. Leader of Pan-Thomson Reuters Global Sales Process program including Developing global processes around Sales Stages, Pipeline Analytics, Forecasting, Retention, Sales Enablement and Governance.
  • Thomson Reuters
    Director Sales Operations - Corporate/Government Segments
    Thomson Reuters Jan 2010 - Dec 2011
    Toronto, On, Ca
    Responsible for all aspects of commercial operaction including sales process, customer journey, territory planning, training, performance analytics and delivery of strategic marketing product launches, programs and incentives.
  • Thomson Reuters
    Director Of Strategic Marketing, Litigator Initiatives
    Thomson Reuters Jan 2006 - Dec 2009
    Toronto, On, Ca
    Managed $180M Westlaw Litigator product suiteDesigned and executed marketing strategy resulting in product revenue growth of $18-20M annuallyIntegrated new strategic litigation products and services into core suite of products Developed and managed brand strategy for the most prominent growth vector in the companyDeveloped and executed strategy for expanding litigation footprint in legal, corporate and government marketsIntroduced innovative product launch process to ensure channel readiness, engagement, reduced ramp and accelerated sales and revenue recognitionRecipient of President's Quick Wins Award, January 2010Built credibility and strong relationships with sales and account management channelsApplied customer-centric approach to product management and marketing strategyLeveraged e-commerce, social media and analytics to increase customer acquisition and retentionSupervised and developed high performing team of marketing professionalsManaged marketing budget of $1.2M
  • Thomson Reuters
    Segment Marketing Manager
    Thomson Reuters Jan 2001 - Dec 2005
    Toronto, On, Ca
    Responsible for Small Law Firm strategic marketing programs. Including, product launch, customer journey, persona/segmentation & customer acquisition.Developed and managed product strategy for Solo and Small law Firm market segments resulting in revenue growth of $35MLaunched customer-centric online product program resulting in $20M annual sales and $10M incremental revenue within two yearsLed business strategy for acquiring new solo customers through segmentation of market and creation of new value propositions resulting in the addition of 5,500 new customers and 60% year-over-year growth
  • Bruce L. Werner & Associates
    Managing Partner
    Bruce L. Werner & Associates 1996 - 2006
    Concentration in the areas of Criminal, Estate Planning, Elder Law & Real Estate Transactions.
  • Thomson West
    Telephone Account Management, Team Manager
    Thomson West 1999 - 2000
    Toronto, On, Ca
    Started new organization designed to drive increased retention and revenue in Small Law segmentManaged a team of 17 attorneys and support staffResponsible for coordinating customer touch-point strategy with market segments
  • Thomson West
    Reference Attorney
    Thomson West 1997 - 1999
    Toronto, On, Ca
    Responsible for front-line customer support Promoted to Specialist team within six monthsMentor to new employees
  • Steigauf Law
    Associate Attorney
    Steigauf Law 1994 - 1996

Bruce Werner Education Details

  • Mitchell Hamline School Of Law
    Mitchell Hamline School Of Law
    Juris Doctor
  • Gustavus Adolphus College
    Gustavus Adolphus College
    Political Science

Frequently Asked Questions about Bruce Werner

What is Bruce Werner's role at the current company?

Bruce Werner's current role is CRO | Commercial Leader | Vice President | Sales & Account Management | Sales & Marketing Operations | Customer Success | Manufacturing | Multi-Site | Integrator | P&L Owner | Collaborative Leadership.

What schools did Bruce Werner attend?

Bruce Werner attended Mitchell Hamline School Of Law, Gustavus Adolphus College.

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