Caleb Schwarz Email & Phone Number

Roaster Relations Manager I oversee Roaster Relations at TBDx, focusing on creating extraordinary coffee experiences through innovative design with our flagship product, xBloom, a unique and intuitive coffee brewer & compostable capsule system. Learn more at xbloom.com.Professional Summary:With over a year of experience at a VC-funded tech startup, I have extensive knowledge in B2B operations, E-commerce platform management, product launches, and marketing campaigns. My hands-on experience has equipped me with the skills to handle various project timelines using tools like Slack, Asana, HubSpot, Shopify, Google Business Suite, and Figma.Key Responsibilities and Achievements:Roaster Onboarding & Relations: Manage onboarding of new roasters, ensuring seamless integration of visual and brand assets. Oversee ordering, stock checks, and availability while curating a range of coffee offerings from daily drinks to premium, niche selections.Event Planning & Execution: Plan and execute expos and tasting events, both locally and for roaster events, ensuring high engagement and successful outcomes. Designed and built a 3000 sq. ft. popup space, managing logistics, and coming in under budget.Marketing & QC: Quality control our ads and social media content, fill in PDP copy/specs, and ensure our marketing materials align with our brand and target market. Work closely with our designer to maintain visual consistency and order visual assets as needed.Customer & Community Engagement: Serve as a public representative of xBloom on social platforms, engaging with our community, troubleshooting issues, and conducting demos for roasters and equipment distributors.Product Expertise: Possess in-depth knowledge of extraction science and converse fluently with coffee enthusiasts and professionals about various brew methodologies. Ensure our recipes and RFID cards are precisely dialed in to deliver the best coffee experience.Strategic Insight & Collaboration: Stay updated on consumer trends and create competitive product comparison spreadsheets. Collaborate with our team to enhance UX/UI and contribute to product strategy and development, including our machine and recipe backend.Past Experience:Previously, as the Head of Education and QC at Switchback Coffee Roasters, I trained baristas, developed educational curricula, and assisted in green buying decisions, deepening my understanding of the coffee industry.Join me in exploring the world of specialty coffee through xBloom. Let's connect, collaborate, and share our passion for exceptional coffee together!