Carl Sanders Email and Phone Number

•Led the development of visual messages from conceptualization to finalization of marketing and business development collaterals such as infographics, social media copy, email campaigns, and other digital marketing copy.• Drove account and revenue growth via both Lead Generation and Ecommerce response channels, while achieving acquisition cost targets; Led digital media and user experience teams responsible for all digital paid media channels, website optimization, campaign management and CRM. •Managed concept and story development initiatives that bridged the gap between brand’s goal and target audience, resulting in increased brand awareness and visibility. •Performed A/B test targeting, content, copy and creative among other strategies to continually improve performance and ROAS.

• Lead marketing operations, campaign strategy and optimization for Customer Growth programs and initiatives.• Implement and optimize marketing automation workflows, increasing in lead-to-customer conversion rate.• Provide input and expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)

• Implemented the digital marketing strategy for online direct-to-consumer bank; managed team responsible for online marketing campaigns including cross-sell website and email marketing, search engine marketing, online display, and affiliate programs increasing online account volume within the fiscal year.• Developed and managed the comprehensive social media marketing strategy for all Merchant Bank of Indiana locations and Merchant Capital headquarters.• Designed, developed, and maintained the company’s website content management system and enhanced the search engine optimization strategy resulting in increased website traffic.

• Spearheaded strategic initiatives to drive overall growth and efficiency in the Enterprise business, including new deal opportunity analysis, pricing analysis, and risk optimization.• Created high-impact messaging for all marketing media, contributing to increases in catering revenue and market share of over 30%.• Directed development of interactive, direct marketing, media, creative, sales promotion and PR strategies.