🎯Christian Eichenberger Email & Phone Number

Zurich, Switzerland

Zürich Metropolitan Area, Aargau, Schweiz

Baden, Aargau, Schweiz

• Responsible for the marketing mix market Switzerland for industry and control products• Development of marketing strategies and growth campaigns• Responsible for adapting the global strategy to the Swiss market• Preparation of product group reporting for the assigned product ranges• Active support of the sales teams panel builder, OEM, railway and wholesalers• Customer trainings on site and online - Webinars with partners• Responsible for the entire product life cycle… Show more • Responsible for the marketing mix market Switzerland for industry and control products• Development of marketing strategies and growth campaigns• Responsible for adapting the global strategy to the Swiss market• Preparation of product group reporting for the assigned product ranges• Active support of the sales teams panel builder, OEM, railway and wholesalers• Customer trainings on site and online - Webinars with partners• Responsible for the entire product life cycle and profitability• Various successful market launches of new products and assortments Show less

Olten

Innovative product development in the transportation industry rail and bus• Passenger access with door opener pushbuttons• Restroom and lavatory control systems and panels• Call for aid and Passenger Alarm Devices• Driver‘s cabs with Human Machine Interface Components• Passenger convenience with UIC panels• Responsible for product marketing in the focus market transport and its worldwide marketing• Targeted action over the entire product life cycle• From… Show more Innovative product development in the transportation industry rail and bus• Passenger access with door opener pushbuttons• Restroom and lavatory control systems and panels• Call for aid and Passenger Alarm Devices• Driver‘s cabs with Human Machine Interface Components• Passenger convenience with UIC panels• Responsible for product marketing in the focus market transport and its worldwide marketing• Targeted action over the entire product life cycle• From the product idea to the specification to the product launch• Proactive support and implementation of the strategy for the portfolio • Implementation of sales promotion measures of assigned series • Coordination with sales and the international sales companies• Product controlling by checking the development of turnover, sales and margin using KPIs• Continuous market and competition analysis - recognition of trends Show less

Nänikon Switzerland

• Product Management for online and catalogue distribution• Responsible for the development of the product range for marketing in Europe• Competent for the product life cycle management and profitability

Schlieren

Product Management und Sales

Geroldswil

• Market and competitor analyses for defining and implementing the marketing strategy and plans• Early recognition of customer needs and trends• Planning and implementation of product launches with budget and KPI responsibility• Consulting & support for system integrators, engineers, designers, electrical planners and installers• Development of the PIM database according to the ETIM classification model to create the e-catalogue & print catalogue

Hunzenschwil

• Creation of requirement specifications for new products and product modifications• Project management in development projects• Preparation, implementation and control of market clarifications, marketing concepts• Sales support such as fairs and promotions

Dipl. Verkaufsleiter / Dipl. Sales Manager, Marketing, Management And Organisation, Corporate Law, Law, Economics, Sales Planning & Controlling

Activities and Societies: Swiss Marketing

Dipl. Technischer Kaufmann / Diploma Technical Businessman, Marketing & Sales

Handelsdiplom / Diploma In Business Management