Danielle Kelly Email & Phone Number

United States

Cambridge, Ma, Us

Collaborated with CxOs, VPs, and key stakeholders to design business modernization strategies Produced yearly savings of 12,000 hours and $1M by leading cross-functional initiatives to systematize and automate contract digitization, invoice creation, and product provisioning Supported revenue generation by automatically comparing digitized contractual entitlements to real-time usage data to identify overages and bill accordingly Improved the processes and system capabilities to automate the reporting of $1B+ in Annual Contract Value Implemented the process and logic to use the Annual Contract Values to auto-calculate sales compensation for incremental bookings

Cambridge, Ma, Us

Built business intelligence dashboards to support Pega's shift to a recurring revenue, subscription-based SaaS business Established the data model, processes, and reports required to manage the logical hierarchies for 30,000+ contractual agreements Analyzed system data and internal processes to identify opportunities to improve operational efficiency Managed programs, projects, and product components across the end-to-end deal lifecycle Designed, tested, and implemented process changes using Agile and Prosci methodologies Developed process guides, onboarding videos, and enablement templates to drive consistency across teams and systems

Burlington, Massachusetts, Us

Conducted research and analysis on Keurig’s target audiences, competitors, industry trends, and customer feedback Leveraged Keurig’s coffee pod usage tracker program to identify flavor consumption trends across the US Strategized with senior leaders and external agencies to develop effective media mix strategies Analyzed the gap between desired and actual impressions to assess the success of media assets United with brands across Keurig Dr Pepper to honor Healthcare Heros by #FuelingtheFrontline Collaborated with local roasters across America to create Keurig’s limited edition Love Blend to build coast-to-coast community and provide immediate support to local roasters during the initial shock of the pandemic

Denton, Tx, Us

Conducted cognitive, social, and cultural psychology literature reviews to design surveys and experiments Analyzed data with SPSS and presented findings at international and national conferences: Association for Psychological Science, Society for Research in Child Development, Southwestern Psychological Association Established processes to manage laboratory schedules and optimize communication between research assistants and primary investigators, increasing project turnaround by 30% Managed experiment implementation, laboratory inventory, and equipment maintenance Recruited and trained research assistants to support a new laboratory and deliver high-quality behavioral assessments and immunoassays

Dallas, Texas, Us

Utilized social media to promote group exercise classes, increasing average class attendance to 85% Consulted with students and classes to develop customized exercise plans to ensure fitness goal results Collaborated with team members to recruit participants for Summit workshops and instructor training programs, yielding a 30 % increase in enrollment

Collaborated with customers to determine correct service plans, review payment options, schedule service and resolve concerns Planned and implemented a direct mail advertising strategy focused on increasing customer acquisition with seasonal promotions and retaining customers with personalized thank you and holiday cards

Master Of Business Administration - Mba, Marketing & Business Analytics

Master Of Science - Ms, Applied Cognition & Neuroscience

Bachelor Of Science - Bs, Psychology