Darryl Phillips Email & Phone Number

Mesquite, Texas, Us

At ORORA, I was an impactful driver of revenue generation, YOYprofitability, operational performance, continuous process improvements, andfull life project management across 4 facilities for a $200M provider of awide range of visual solutions. I served as a trusted advisor to Operationson defining and overachieving on KPIs, while elevating client services andoperational efficiencies.• Guided 9 direct reports, including the VP of Sales, Account Directors, Account Managers, and Sales Executives• Propelled $16M+ in new business within one year.• Outlined the enterprise go-to-market (GTM) strategy, highlighting creativity, scalability, and sustainability.• Improved fiscal year profitability by $8M through customer engagement initiatives and creating value-added services. Expanded share of wallet by 16% with the existing customer base.• Negotiated multi-year agreements and provided comprehensive visual services for major brands such as: AT&T, Cricket Wireless, Gap, H&M, Macy's, and TJ MAXX• Achieved #1 POP provider ranking in the U.S. by Creative Magazine.• Engaging educator to sales and operational teams on the in-store fabric strategy (SEG) resulting in 30K+ new SEG frames and fabrics installed over 10 months and generating repeat fabric revenues multiple times annually.

South Windsor, Connecticut, Us

As President, I was a dynamic strategist selected to launch innovative PPEsolutions to market in a supply challenged environment due to Covid. Ihelmed all operational functions, including revenue growth, changemanagement, full P&L accountability, new product development andintroduction, go-to-market strategies, and organizational change management.• Led, equipped, and empowered 10 direct reports, including the EVP, VPs, Director, and General Manager.• Established manufacturing and quality control (QC) workflows to streamline full fabrication processes in house.• Developed patent-pending products, while trademarking face shield product lines.• Designed the new website, implemented the client-facing platform, and positioned products for successful launch.• Drove rapid prototyping to accelerate efficient revisions in response to client demand.• Conducted five pilot programs with first responders, medical professionals, and school districts.

South Windsor, Connecticut, Us

In this position, I was a proactive leader of daily operations, includingfull P&L accountability, operational efficiency, rebranding strategy,revenue growth, new product development, and enterprise change for a $65Mindustry-leading provider of visual solutions.• Oversaw and inspired 10 direct reports, including the EVP, VPs, Director, and General Managers.• Produced $5M in new revenue streams within 12 months through expansion of acrylic design and engineering skill sets into new and novel applications, materials, and industries.• Researched, developed, negotiated, and introduced a newly patented product.• Secured license with Walmart as sole provider with national deployment plans.• Standardized the full range of operations, from estimating to invoicing.• Defined KPIs and reduced the estimated vs actual delta to within 3%, in alignment with P&L forecasting.• Revitalized and turned around negative organizational culture into an operating model based on transparency and inclusion. Bolstered employee morale and improved on-time shipping to 98% in less than one year.

New York, Ny, Us

In this role, I was the primary overseer of West Coast operations for a $80Mprovider of visual marketing solutions, with emphasis on retailers andpremier brands. I spearheaded inventive sales and marketing strategies,consistently improving revenue generation, YOY growth, customer relationshipmanagement, technology, and workflow solutions. I also devised short andlong-term strategies, action plans, execution, and follow-up to track KPIsand overall performance.• Directed and motivated eight direct reports, including the Controller, four VPs, and two Directors.• Boosted revenue by 10% and reversed EBITDA from $1M loss to $2M profit.• Overhauled shipping functions to reverse $646K+ in losses to $600K+ in profits in one year. Improved EVA by 63%.• Applied Lean Manufacturing and Theory of Constraints principles to eliminate redundancies.• Essential contributor to company ranking #1 among "Top Shops" by Wide Format Imaging Magazine.• Championed a culture of employee engagement and participation resulting in positive workplace changes.

Cypress, Ca, Us

I was an innovative founder of a digital large format company, building thecompany from the ground up. I acquired a 55K SF building, established alldaily operational functions, installed $4M of equipment, revamped the entirefacility, and installed all technology (operating system, network) in thefirst month. I produced first projects only 3 weeks after lease signing.Furthermore, I cultivated client relationships with Fortune 500 companiesand unique/boutique brands.• Recognized as an early adopter of aluminum extrusions and printed fabric as a higher-end solution.• Presented solutions at more than 50 events, industry exhibits, retail, and tradeshows.• Catapulted revenues from $3M in the first year to $16M by the third year.• Recruited, onboarded, trained, and mentored 10+ Sales staff and 100+ cross-functional staff in first 18 months.

New York, Ny, Us

As VP, I was instrumental in elevating client services for the largestprovider of integrated marketing solutions for luxury brands and retailers.Oversaw full life cycle project management, including estimation andinstallation, as well as accounting.• Introduced a client-facing platform utilizing a Sephora-based cosmetic network.• Secured growth from $2M to $21M.• Enabled the company to design, respond, and produce 50% faster than the competition.• Supervised and coached 50+ cross-functional team members, including internal and external staff.

Los Angeles, Ca, Us

Foothill Ranch, California, Us

Attleborough Fields Industrial Estate, England, Gb