Erin Anderson Email and Phone Number

- Built and maintained relationships with individual Business Partners to aid them in their marketing planning, execution and Co-Marketing usage- Worked with BP's on Partner Marketing Activity Plan submissions to ensure accuracy prior to approval, to claim submission, and payment- Advised BP's on current marketing trends and ways to spend their marketing funds- Ensured BPs submit and track their leads generated by the use of Co-Marketing funds- Interfaced with BP and IBM CMC Team, as well as IBM BP Support Operations Expense Management Team- Provided guidance on reporting and analysis of programs- Tracked revenue targets, pipeline and win revenue to show return on investment

- Developed client-centric event strategies as part of a multi-touch approach to drive increased and deeper client engagement- Managed sponsorship, show-floor expo, the agency relationship(s) and ensure implementation and execution of end-to-end strategy and plan with highest of standards and as per event brand experience guidelines - Collaborated with Campaign Manager on building communication plans for internal and external audiences and ensuring event specific response lead management plan is implemented- Continuously monitored event performance thereby optimizing activities, ensuring marketing created revenue commitments are met post event- Engaged sellers to identify areas of optimization and drive registration plans and efforts

- Interviewed and researched students, alumni, teachers and NC State Stakeholders within the Computer Science Department- Worked independently to write department news articles, university alumni profiles, and special interest stories for the computer science web page, news feed and print collateral.

- Managed all chapter paperwork- Coordinated leadership workshop for 50+ women- Acted as the liaison between the chapter and Executive Office- Maintained the chapter calendar- Stood in for President in the event of absence- Produced and edited chapter recruitment video

Managed all social media including Facebook, Twitter, Instagram and VSCO. Produced brand new website using Wix.com.

- Evaluated B2B Marketing best practices- Performed extensive Federal industry research and compiled recommendations that was actively used to implement marketing strategies within the market- Collaborated on a team of 3 to create a B2B marketing best practices presentation- Presented findings to peers and IBM Executives- Created recommendation kits to leave for future company use

- Maintained all social media for Feed The Pack food pantry- Managed all marketing activities related to NC State's on campus food pantry- Sat on 2017-2018 leadership team including adding input on major decisions concerning the pantry and sitting in on weekly leadership team meetings- Owned the volunteers Facebook group with 100+ volunteers- Organized a Panhellenic hygiene drive that collected hygiene products to be packaged for 300+ students/staff of NC State who utilize the pantry- Produced and edited a promotional video