Eugene Lee is a Founder and Principal at Sovra Strategies. He possess expertise in strategy, marketing strategy, integrated marketing, brand development, digital marketing and 22 more skills. Colleagues describe him as "Eugene is a consummate brand and marketing strategist. He understands business and technical objectives and can uncover the core of what will connect with the target audience using all aspects of a brand’s identity. I admire how he juggles multiple priorities; managing agencies and incorporating input from many stakeholders to always deliver excellent results. But most of all, I have witnessed first-hand his ability to lead teams toward complex goals with humor, intellect, and compassion. I highly recommend him for senior brand leadership roles in any industry.", "Eugene has a unique data-driven approach to driving change and innovation. In his time as Director of Brand Strategy and Advertising, he has spearheaded a complete re-imagination of what brand advertising means at Citrix, and how we can use learnings to perpetually inform our approach. He invests in each of his employees with kindness and respect while urging them to consistently push boundaries and maximize on their own potential.", and "Eugene is a very smart and dedicated strategic talent. He worked closely with my team to articulate business strategy and help translate that into actionable brand strategy. His ability to clearly articulate this information allowed our team to adapt rapidly. His background in creative development also ensured that our teams could easily find common ground. Eugene has proven adept at expanding his scope to include new areas of the business such as Advertising and Media. The connection between strategy and creative execution is critical to any marketing team’s success. I would value his talent on any of my future teams."