Responsible for all branded PR activities including planning, strategy, budget and deliverables. Manage and overlook all influencers & media partners, develop & update influencer mix across all social media channels activating multiple touch-points. Work with internal team, Client & 3rd party for timely campaign deliverance and assist in pitches and lead generationCLIENTS: Coca-Cola, Coke Studio, Sprite, Fanta, National Foods, GSK, L'Oréal, Maybelline, Tapal, UNICEF, UBL, Tetra Pak, Dalda Foods, Safeguard, Head & Shoulders, Gillette, Bioderma, Bisconni & various others.

Overlook Social Media & Content Strategy for all brands. Design, strategize and implement PR campaigns. Lead communication across internal external cross-functional depts to ensure timely execution of all PR activities. Maintain strong relations with influencers, KOLs & media partners. CLIENTS: Engro Foods, Junaid Jamshed, Almirah Clothing, Adamjee Life Insurance

Devise and implement annual social strategy on all brands. Build & maintain ongoing rapport with Client & assist internal team with day-to-day tasks like content creation, design, reports etc. Overlook and lead major social media campaigns, keep quality check and ensure timely delivery of results. CLIENTS: Engro Foods (now Friesland Campina) Brands - Olper’s Milk, Olper’s Cream, Omore & Tarang

Content creation, social media strategy and community management of multiple brands. Design and execute campaigns and paid media for Facebook. Assist content and design team in day-to-day tasks. Monthly/annual reports development. Work on pitches and new business prospects.CLIENTS: Kisan Foods, Meat One, Dayfresh Milk, Diners, JB Saeed, Califord, Young’s Food, Falcon I, Happies, Anfords, Al Shifa, Salt Secrets, Compare Banks. - Project: Dove Sketches Campaign

Client servicing and day-to-day content and broadcast campaigns management. Database cleansing, analysis and number crunching for monthly & annual reports. Work on campaign plans, pitch proposals and carry out on-ground activities. Assist HR in recruitment process & other tasks.CLIENTS: Unilever, Jubilee Life, Avari Hotels, Serena Hotels, IBA, Stoneage, Foodpanda, TPL Trakker, Shell Helix, Theatre Club, Gul Ahmed, GSK.

A 1-month internship as Social Media Analyst for Nestle Pakistan. Social Media Monitoring & Sentiment Analysis of all Nestle products and its competitors. Daily statistics & report update.

Research, ghost writing, blog writing (academic, photography, design, web & technology etc)