Jordan Burke

Jordan Burke Email and Phone Number

Director Demand and Digital Strategy @ S&P Global
United States
Jordan Burke's Location
United States, United States
Jordan Burke's Contact Details

Jordan Burke personal email

n/a
About Jordan Burke

I’m a martech pro, demand gen lover, and customer marketing superstar. Use me to help create more demand from yoursuper-users & increase retention.

Jordan Burke's Current Company Details
S&P Global

S&P Global

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Director Demand and Digital Strategy
United States
Website:
pitchbook.com/credit
Employees:
16
Jordan Burke Work Experience Details
  • S&P Global
    Director Demand And Digital Strategy
    S&P Global
    United States
    View
  • S&P Global
    Director Demand & Digital Strategy
    S&P Global Mar 2024 - Present
    New York, Ny, Us
    View
  • Ipro
    Director Digital & Growth Marketing
    Ipro Jun 2022 - Oct 2023
    Scottsdale, Az, Us
    IPRO (Acquired by REVEAL) I led a team of experts and brought the marketing funnel in-house, focusing on scaling performance marketing across paid social, search, campaigning, and media. My leadership fostered innovation in our direct mail, regional events, ABM campaigns, and more. This work led to a 300% increase in lead creation, a 55%+ MLQ>SQL conversion, 3x pipeline creation to revenue, and a $1:$5.50 ROAS in performance marketing. Setting us up for an awesome acquisition by Reveal at the end of '23.
    View
  • Clickup
    Director Of Lifecycle Marketing | Growth
    Clickup Mar 2022 - May 2022
    San Diego, California, Us
    View
  • Fictiv
    Senior. Manager Lifecycle | Demand Gen
    Fictiv Apr 2021 - Mar 2022
    San Francisco Bay Area, Ca, Us
    View
  • Vitalsmarts
    Demand Generation Manager
    Vitalsmarts Apr 2020 - Apr 2021
    Provo, Ut, Us
    - Manage Paid Social channels from creative/coping testing delivery and ad creation to landing page optimization and email automation. - Optimize for ad performance, landing page performance- Design and build automation for funnel velocity (Inquiry > MQL)- Manage PPC, Display advertising.- Manage Media Partners/Sponsorships.- Achieved a record CPL of $18 (aggregate of all paid channels)- Marketing strategist, designer, and producer of webinars. Of the 36 sessions held in 2020, my efforts have resulted in 92K registrants (800% YOY growth), 25.5K Attendees at a 27% attendance rate (847% YOY growth). Check out our some of our highlight webinars: www.vitalsmarts.com/webinars- Marketo automation and optimization.
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  • Vitalsmarts
    Customer Marketing Manager | Brand & Demand
    Vitalsmarts Feb 2019 - Apr 2020
    Provo, Ut, Us
    - Manage the VitalSmarts Customer Advisory Board. Host multiple marketing research events with the top clients at VitalSmarts to gather feedback on market strategy, product design, and customer experience. - Run Customer Experience and Advocacy Programs. - Map purchasing client buyers' journey and lifecycle stages. - Lead customer marketing campaigns and initiatives by focusing on re-order, funnel velocity, and wallet share expansion. Strategies and campaigns included ABM initiatives, email campaigns, and automation nurture campaigns, lead scoring, landing pages, webcasts, and live events.- Designed a new customer-onboarding nurture program with over 70% engagement rate.
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  • Vitalsmarts
    Marketing Automation Manager
    Vitalsmarts Dec 2017 - Feb 2019
    Provo, Ut, Us
    - Manage the strategic intent, custom design – creative/copy, and execution of all email marketing campaigns. - Optimize email and landing page performance with A/B testing.- Customize HTML to optimize email and landing page templates.- Design and create nurture campaigns to optimize for funnel velocity and re-order frequency.- Increase average open rates from 17%-20% to an average of 28%-32%. Influenced over 14MM emails.- Support event marketing: Webinars, live events, and product demos. - Email design, implementation, and optimization for email nurture campaigns.- Design and optimization of the monthly email newsletter
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  • Acculing
    Content Marketing
    Acculing May 2016 - Dec 2017
    Orem, Utah, Us
    Owned the website re-design. By focusing on keyword strategy and page form-fill optimization I was able to increased page conversions from <1% to 3.8%. I also led the implementation of the Hubspot CRM and Marketing platform. I gained experience as a content writer by layering content and optimizing internal links as we wrote new and reworked existing content.
    View
  • Rese Property Management Llc
    Email Automation
    Rese Property Management Llc Feb 2015 - May 2016
    Lehi, Ut, Us
    Content creator and email design. Experience using Mailchimp- automation triggered off behavior and Get Response for unique email marketing campaigns. Landing page design.
    View
  • Alliance Health, Llc
    Account Maganger, Sales
    Alliance Health, Llc Apr 2014 - Jun 2015
    South Jordan, Ut, Us
    View
  • The Roll Up Cafe
    Social Media Marketing Manager
    The Roll Up Cafe Jan 2013 - Sep 2014

Jordan Burke Skills

Customer Service Leadership Sales Microsoft Word Public Speaking Microsoft Office Management Social Media Microsoft Excel Marketing Strategy Marketing Team Leadership Powerpoint Microsoft Powerpoint Marketing Automation Email Marketing Marketo Salesforce.com Content Marketing Demand Generation Email Strategy Email Marketing Software Email Campaigning

Jordan Burke Education Details

  • Brigham Young University
    Brigham Young University
    Psychology

Frequently Asked Questions about Jordan Burke

What company does Jordan Burke work for?

Jordan Burke works for S&p Global

What is Jordan Burke's role at the current company?

Jordan Burke's current role is Director Demand and Digital Strategy.

What is Jordan Burke's email address?

Jordan Burke's email address is jo****@****ail.com

What schools did Jordan Burke attend?

Jordan Burke attended Brigham Young University.

What skills is Jordan Burke known for?

Jordan Burke has skills like Customer Service, Leadership, Sales, Microsoft Word, Public Speaking, Microsoft Office, Management, Social Media, Microsoft Excel, Marketing Strategy, Marketing, Team Leadership.

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