Hae H. Email & Phone Number

With a focus on innovative social media marketing strategies, I drive engagement, foster connections, and position Inovalon as a cloud-based SaaS innovator serving the healthcare industry.Key Achievements:Conceptualized, built, and activated an employee advocacy program to harness the collective power of Inovalon employees and boost brand awareness for Inovalon and employees. Orchestrated impactful campaigns, expanding Inovalon's reach and engagement across diverse social platforms.Fostered collaborative relationships with cross-functional teams, aligning social media efforts with broader organizational goals.Established best practices for paid campaigns, ensuring effective allocation of resources and maximizing the impact of our social media advertising efforts. Identified use experience gaps from ad copy and creative to landing page experience. Guided demand gen/lead gen team on when and how to use ad types and messaging for the different stages of customer journey. Conducted ad creative tests to demonstrate effectiveness of using font style and sizes to create visuals that garner better engagement. Designed campaigns to share Inovalon's story, showcasing our commitment to advancing healthcare through SaaS solutions, data insights, and AI/ML technologies.Strategically planned and activated promotions industry conferences, leveraging new tactics such as shout-outs and live streams, resulting in top-performing posts for the events.Managing and improving our online reputation, particularly on review sites such as Glassdoor and Indeed.

Unisys is a Fortune 500 tech company built on over 145 years of game-changing innovation. Leading the development and activation of integrated social media marketing and communications strategy. In my first few weeks, we launched an employee advocacy and executive social media enablement programs; created a digital advertising activation and reporting process; conducted a vendor bakeoff and guided interns to launch a takeover campaign. Currently collaborating with cross-functional teams to create a media plan for a historical initiative.

DXC Technology was created by the merger of CSC and the Enterprise Services business of Hewlett Packard Enterprise. My team developed the social media plan and collaborated with marketing groups across the world to promote the launch. Currently working with global teams to build DXC's digital presence.

Recruited by a tenured professor to create a program and teach a marketing and communications course. Developed a syllabus for a senior-level digital marketing course: Marcom in the Digital World. The syllabus included brand management projects, quizzes and final team project assignments.

Us Department Of State And Obxtek

Designed social media and digital engagement strategies for the White House Young African Leaders Initiative and Young Southeast Asian Leaders Initiative. Grew social communities from zero to more than 2 million. Implemented email programs, growing subscriber list to more than 500,000. Led production of Twitter chats with White House and State Department officials and renowned entrepreneurs and thought leaders to amplify global youth empowerment initiatives. Advised bureau leaders on the direction of digital engagement campaigns. Tested/piloted social media and email programs that drove engagement and interaction with global audiences. Led a bureau-wide program to help embassies worldwide increase social media communities and trained staff on how to design and implement scalable digital strategies. Served on TDYs to Seoul, Kuala Lumpur and Manila to cover the 2012 Nuclear Security Summit and ASEAN Youth Summits where President Obama announced the Young Southeast Asian Leadership Initiative. Held security clearance.

Alexandria, Virginia

Delivering digital and social media marketing, and branding strategies with detailed execution plans, intelligent creatives, cross-matrix collaboration processes, and on-target KPIs, P&Ls and ROIs.Scalable solutions. Actionable plans. Measurable results.

Washington D.C. Metro Area

B.A., Journalism, English

Activities and Societies: Reporter/writer for Daily Oklahoman (newspaper), Sooner Update (cable news) and Sooner yearbookBroadcast intern.

Cinema And Media Studies/Film Production