James White Email & Phone Number

Wellness and Health are such big concepts it’s easy to get lost in them. That’s why I created a product makes one key aspect clearly achievable: nutrition. And that’s how Best10.app was born. An app that stands at the intersection of innovation and impact. The central purpose of this app is to solve the problem of weight gain before it even starts - not by starving oneself - but by learning how to eat healthily based on personalised dietary expertise from qualified professionals.With 97% of our members having lost weight, we have proven the impact of our approach, which is why we have partnered with some of the world’s biggest health insurance providers as their weight management partner. I believe that personalised and affordable health solutions can help millions avoid a tough reality that is looming: in the near future, your health insurance could TRIPLE in cost.For most people, this isn’t a manageable situation (myself included), which is why innovation in this space is of the utmost importance. If there’s one thing I can say about my personal journey, it’s always been underpinned by a fervent commitment to holistic wellness because a healthy lifestyle isn’t just a choice—it's the foundation for success, fulfillment, and overall well-being. This conviction eventually motivated me to leave the legal space, where I honed my analytical skills and cultivated a deep appreciation for structured problem-solving. In 2012, I founded Roark Gyms—an endeavour that transcended traditional gym experiences. With locations spanning South Africa and reaching as far as San Francisco, Roark Gyms became a testament to the transformative power of personalised well-being.Fueled by a desire to make a broader impact on individual lives (and inspired by the challenges within the health insurance sector), I launched Best10.app in 2020. This venture marked a strategic pivot from fitness to wellness innovation. Best10.app pioneers solutions that address the evolving needs of the health insurance landscape. Our white-label solutions for health insurers have achieved notable success, and now that vision is moving beyond borders as we’ve serviced customers in 52 countries, and counting!My aspiration is to see Best10.app become a global leader in wellness innovation, overcoming geographical boundaries to enable the rise of proactive health management, saving people money, time, and in some cases, their lives.If your interests include big concepts like health and wellness, let’s connect!