Defined problem statements, established design metrics, and planned workflows, including user testing and A/B testing. Conducted design reviews with PMs, engineers, and data analysts to ensure feasibility, efficiency, and solution delivery in an agile environment.Led the creation of a user-centric Leaderboard Template, informed by user testing, to enhance the e-commerce platform with expert guides and engaging content. Secured stakeholder buy-in by presenting test-driven insights.Redesigned navigation structures based on user testing insights, incorporating intermediary pages and fallback strategies to address navigation challenges, aligning user needs with business goals, and improving purchase conversions.Analyzed user frustrations with the lubrication chart and implemented dynamic changes to meet customer and dealer needs. Collaborated with developers to ensure feasibility.

Led the experience design for the GovX Marketplace, utilizing journey mapping, prototyping, usability testing, and A/B testing to enhance discovery and transaction processes. Collaborated closely with engineers and product managers to ensure usability, proper interaction, and goal alignment, supporting them with visual mockups to clarify design requirements.Streamlined internal administrative workflows to improve usability and efficiency, and managed design systems on Confluence to facilitate streamlined workflows across development and product teams.