Karen Ip Email & Phone Number

Hong Kong SAR

• Planned, developed, and executed content strategies in coordination with the marketing team and designer, and occasionally freelance content creators.
• Conducted research on industry-related marketing trends.
• Generated creative ideas and wrote engaging social media copy to promote films (The Brotherhood of Rebel, Encore, The Hunger Games: The Ballad of Songbirds & Snakes, Bursting Point, The Goldfinger, The Moon Thieves, We.
• Managed the company’s social media platforms and those of various movies.
• Optimized SEM campaigns, leading to significant increases in online engagement over a period of 6 months: - 57% increase in Facebook followers. - 24% increase in Instagram followers. - 19% increase in YouTube.

Hong Kong SAR

• Overhauled the online shop using Shopline, enhancing the store’s functionality.
• Administered and operated the online shop, executing promotional and marketing campaigns.
• Addressed all issues related to Facebook Meta Business ownership and its integration with Shopline.
• Created, edited, and disseminated written and visual content for direct email marketing, social media posts, and advertising copies, including customer service templates.
• Supervised and tracked Facebook advertisement campaigns.
• Optimized copy and landing pages for search engine marketing.

Hong Kong SAR

• Conducted in-depth analysis of consumer behavior and digital campaign data, leading to the evaluation and optimization of marketing strategies.
• Created, edited, and disseminated a diverse range of written and visual content for website blogs, social media posts, marketing, and advertising copies, including customer service templates.
• Collaborated with a designer to strategize and execute direct email marketing for promotions and events.
• Explored a variety of organic and paid acquisition channels to optimize audience targeting.
• Supervised and tracked Facebook advertisement campaigns. Partnered with digital marketing agencies to conduct advertising campaigns and optimized SEO and SEM strategies, on Google and affiliate channels.
• Maintained and updated the online shop (Magento) and EDM/CRM platform regularly.

12/F, 8 Observatory Road, Tsim Sha Tsui, Kowloon, Hong Kong

• Established brand positioning, identified target audiences, and formulated marketing strategies and tactics with specific objectives across diverse channels and segments.
• Collaborated with a designer and the marketing team of suppliers to create engaging advertising communications, including print, digital, and video assets.
• Worked closely with the sales and marketing teams to successfully deliver promotional events.
• Organized thematic wine events for B2C and B2B clients; Liaised and coordinated with sales team and suppliers for the meticulous preparation, promotion, and execution of events and relative expos or festivals.

• Teamed up with the buyer, sales team, and executive team to brainstorm and execute innovative marketing strategies, themes, incentives and goals.
• Joined forces with a designer, production house, and vendors to design and implement engaging EDM invitations, creative materials, and logistical aspects.
• Orchestrated the logistics for all events, including contract negotiations, guest lists, venue preparation, presentation and marketing materials, catering, entertainment, equipment, and décor.
• Photographed events and edited the photos, then published them on the website blog and social media channels with engaging captions.
• Created detailed post-event reports to assess the effectiveness of each event.

• Managed product, service, and event inquiries, resolved issues and complaints, and ensured client satisfaction through proactive follow-ups via phone, email, and social media.
• Served as the company’s gatekeeper, fostering and maintaining robust, positive relationships with clients.
• Drafted and revised contracts, and devised marketing and membership incentives for wine storage services.
• Oversaw and prepared comprehensive reports and documentation to ensure the company's wine storage facilities complied with the HKQAA Wine Storage Management Systems Certification.
• Handled procurement processes for marketing, events, product packaging, and festival promotional items.
• Organized engaging tasting events and dinners to strengthen business relationships.

China

• Structured, strategized, planned executed, and directed the launch of a new Spanish wine brand in South China Region, involving the following key areas:o Strategizing:
• Structured and adjusted selling prices by monitoring competition, supply, and demand.
• Developed and executed strategic plans to achieve sales targets and expand client base.
• Crafted sales proposals tailored to clients' budgets and needs. o Planning:
• Effectively communicated the company’s value proposition through proposals and presentations.
• Collaborated closely with marketing teams to develop promotional activities, create marketing materials and translate marketing content.o Execution:

Guangzhou, Guangdong, China

• o Business Setup:
• Successfully registered the company, conducted thorough research, and secured necessary business permits and licenses for the operation of the company and two chain stores.
• Spearheaded the development of the business into a franchise, overseeing the launch of 2 chain stores and 2 franchise stores.o Marketing:
• Orchestrated new shop launches and secured media exposure to promote the chain stores.
• Devised marketing strategy and sales promotion by analyzing trends, making forecasts, and reviewing sales records.o Operations:
• Developed pricing policies based on consumption patterns.

Hong Kong

• Revised trading agreements to ensure mutual benefits.
• Actively participated in business discussions with clients, bankers, suppliers, and investors.
• Managed the procurement of office lease and executed the sale of office property, ensuring optimal terms.
• Coordinated domestic and international travel arrangements, including the booking of airfare, hotels, and transportation.

Greater New York City Area

• Effectively relayed market and trading account information to clients for stock trading purposes.
• Conducted research and resolved a wide range of client inquiries.
• Managed data entry for clients’ online trading portfolio data, ensuring accuracy and timeliness.
• Handled all incoming checks and addressed daily matters from all clients, maintaining financial accuracy.
• Managed a high volume of inbound and outbound customer calls, providing timely and efficient service.
• Addressed and resolved customer complaints or volatile situations in a professional and courteous manner.

Bachelor’S Degree, Economics

Postgraduate Degree, Digital & Social Media Marketing