Smart GTM provides data-driven GTM Consulting specialized for SaaS and IT Services companies for these areas:* Market & Competitive Strategy* Midmarket & Enterprise Accounts* Pricing Model Design* Potential Investor & Acquirer

- Founded and operated a business with an extensive online catalog of branded web domains- Worked on a comprehensive course in Programmatic AdvertisingHad to close this business due to Covid and changes in market regulations.

Designed strategy for creating a CX Marketing Cloud practice Established a practice from scratch for solution architecting synchronized CX and AdTech solutions across customer lifecycle

Advised several startups in Digital marketing and Product management.Participated in around 12 major conferences in Customer Experience, IT Industry leadership and Startups.

* Internal Consultant and Mentor for Wipro’s centralized Productized Solutions Group* Founder and head of ‘Loyalty BPaaS’ (Business Process as a Service) – a managed Customer Loyalty, CRM and Analytics solution and services offering * Founder and head of complete HR outsourcing offering

Member of Oracle’s Global Product Management team for Siebel CRM Product line.Responsibilities across all aspects of Product Strategy & Management.

Among founding members of the team that designed a grounds-up CRM and Analytics product tailored to the global airline industry. The product has seen adoption by some of the major international airlines.

Co-managed various aspects of 5 regional loyalty programs across 20+ countries:Strategy design and implementation, Marketing and Partnerships.Underwent the airline’s 6-month Management Trainee program

Marketing Strategy & Research project on the Retail brand 'Pure For Sure'.Submitted significant number of strategic & tactical insights, and recommendations based on research data and findings.

Worked as a Business Analyst in digital Interactive media.