• Consulting on paid media accounts across a variety of clients and industries• Services include full account/campaign management, new account buildouts, account/campaign audits, conversion tracking implementation, Google Analytics insights,conversion rate optimization, and more

• Daily management of paid advertising campaigns in Google Ads, LinkedIn Ads, Facebook Ads, and more platforms for clients in the B2B SaaS space• Execute a strategy that utilizes paid social campaigns to generate demand within ICP in conjunction with paid search campaigns that capture demand on high-intent search terms• Analyze performance metrics, reporting to clients on performance, providing data-backed recommendations and iterating on strategies yielding the best results• Paid search subject matter expert, helping update the Refine Labs playbook on best practices, and acting as a resource for the client services team• Conduct all technical round interviews for prospective candidates• Onboard and train new employees on the Refine Labs philosophy for paid media strategy

• Paid search/social marketing consultant on WordStream’s Customer Success Professional Services team, managing a client portfolio of 90+ SMB clients, with advertising budgets ranging from $750/mo to $400k/mo• Develop creative, data-driven strategies for clients’ paid acquisition channels via regular consulting sessions, including new account buildouts, account restructures, revising ad copy, A/B testing, and conversion rate optimization• Active member in three cross-functional teams working on product functionality improvements• Co-created the “SEM Talks” lecture series, coordinating twice-monthly lectures for ongoing team training/strategy• Conveyed expertise by presenting to advertising professionals at Google’s corporate offices on three occasions• Developed and presented content for customer marketing webinars to support lead nurturing and client retention efforts• Program Lead, Learning & Development, October 2020 - Ongoing: Leading the Customer Success Professional Services team’s training initiatives, including onboarding new hires and coordinating training for the team’s consultants• Program Lead, Display/YouTube Ads, July 2019 - July 2020: In-house subject matter expert for Google • Display ads, YouTube ads, and Gmail ads, providing internal training to colleagues and completing campaign audits/reporting for clients• Service Lead, June 2019 - July 2020: Led WordStream’s “Navigator” professional service offering that was geared towards providing a higher level of service to WordStream’s more advanced and high-MRR clientele

• Provide consistent customer service to inbound and outbound leads running campaigns selling crowdfunded custom apparel• Develop new business relationships with non-profit organizations and individuals for various fundraising initiatives• Proactively advise on best practices including design, pricing, campaign landing page content, and marketing/social media• Communicate concise instructions and details regarding art needs and order logistics to multiple departments• Utilize Salesforce and proprietary CRM to maintain leads and orders, and proprietary CMS to maintain campaign pages

• Responsible for all email marketing, crafting over 100 unique marketing emails per year to over 10,000 prospective students• Fostered a community for prospective students through social media, managing all social media accounts for Admission Office• Wrote and maintained content for all Admission-related pages on the Curry College website• Coordinated multimedia marketing campaigns, including holiday messages and “My Curry” series of student videos• Analyzed and manipulated data and records using Microsoft Office Suite, analytics, and CRM-provided metrics• Full life cycle recruitment of students, with recruiting territory greater than 35 states• Part of Admission Team that surpassed enrollment goals by over 5% each year of employment• Event planning and coordination for over 25 large- and small-scale on-campus events throughout the recruiting cycle

Managed social media presence for Graduate Studies office at UMass DartmouthDeveloped content calendar for social media, working with numerous departments to promote activities and eventsGrew Facebook “Likes” from initial creation of account to over 500 users by time of leave

Managed social media presence and all website contentDay-to-day maintenance of the "Volunteer Solutions" database• Contacting organizations registered on the site• Seek out new opportunities at local non-profit organizations to add to the databaseAssisted with planning and coordination of various United Way initiatives and events

Sales associate in the electronics department (second year, seasonal employment)

Supervision of over 60 employees, including 25+ dailyCreated weekly employee schedulesTrained and certifies employees to operate rides per all Standard Operating ProceduresProvided high quality customer service to all guest of the theme parkCompleted performance audits on employees using measures of safety, professionalism, cleanliness, and efficiencyMaintained employee records and labor hours in the company's ERP

Sales associate in the electronics department

MKT 442 Marketing ResearchWorked in conjunction with the UMass Dartmouth Center for Marketing Research for a study on behalf of BankFive. The study investigated the usage of social media in the financial industry of the South Coast region of Massachusetts.