Performance Marketing Manager
Current
Dec 2024 - Present
AeroLeads people directory · profile
Kyle Taylor Email & Phone Number
Performance Marketing @ Jasper | MBA | Driving pipeline and revenue through demand gen and paid media
at
Jasper
1 work email found
@refinelabs.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Performance Marketing @ Jasper | MBA | Driving pipeline and revenue through demand gen and paid media
Location
Greater Boston, United States, United States
Who is Kyle Taylor? Overview
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Quick answer
Kyle Taylor is listed as Performance Marketing @ Jasper | MBA | Driving pipeline and revenue through demand gen and paid media at Jasper, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at refinelabs.com and a matched LinkedIn profile for Kyle Taylor.
Kyle Taylor previously worked as Performance Marketing Manager at Jasper and Freelance Digital Marketer at Kale Digital Consulting. Kyle Taylor holds Master Of Business Administration (Mba), Digital Marketing And Ecommerce from University Of Massachusetts Dartmouth.
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{first}@refinelabs.com
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Profile bio
About Kyle Taylor
✔ Creative✔ Analytical✔ Just a bit nerdyI am a digital marketer and people-person, who enjoys all aspects of marketing; from strategy, analytics, ad creative, implementation, and everything in between. My style emphasizes detailed, analytical insight along with outside-the-box thinking and creative solutions while developing a marketing strategy. I have a strong passion for technology and new media, and enjoy being able to work with people from all backgrounds.I have 8+ years experience in paid advertising, both search and social. Over the last few years, I have done extensive work within accounts focusing on YouTube and Google Display ads. As a Team Lead, I strived to be a knowledge resource for my colleagues, empowering them to provide new, insightful tactics to their own marketing strategies and fostering a culture of winning together. My analytical approach to consulting in my role as a Digital Marketing Strategist on WordStream's Customer Success team has allowed the clients I work with to achieve strong growth and allowed me to accomplish career goals, and I have truly found my niche in the marketing world. I additionally have prior experience in email marketing, content creation, community management, recruiting, and operations.Reach out and connect if you want to talk marketing, tech, or Premier League soccer.
Listed skills include Social Media Marketing, Social Media, Email Marketing, Online Marketing, and 33 others.
Current workplace
Kyle Taylor's current company
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20 roles · 12 years
Kyle Taylor work experience
A career timeline built from the work history available for this profile.
Freelance Digital Marketer
Current
Kale Digital Consulting
- Consulting on paid media accounts across a variety of clients and industries
- Services include full account/campaign management, new account buildouts, account/campaign audits, conversion tracking implementation, Google Analytics insights,conversion rate optimization, and more
Dec 2019 - Present
Senior Manager, Performance Marketing
Jun 2023 - Oct 2024
Principal Performance Marketing Manager
- Daily management of paid advertising campaigns in Google Ads, LinkedIn Ads, Facebook Ads, and more platforms for clients in the B2B SaaS space
- Execute a strategy that utilizes paid social campaigns to generate demand within ICP in conjunction with paid search campaigns that capture demand on high-intent search terms
- Analyze performance metrics, reporting to clients on performance, providing data-backed recommendations and iterating on strategies yielding the best results
- Paid search subject matter expert, helping update the Refine Labs playbook on best practices, and acting as a resource for the client services team
- Conduct all technical round interviews for prospective candidates
- Onboard and train new employees on the Refine Labs philosophy for paid media strategy
Sep 2022 - Jun 2023
Senior Performance Marketing Manager
Sep 2021 - Sep 2022
Performance Marketing Manager
Feb 2021 - Sep 2021
Digital Marketing Strategist, Team Lead
- Paid search/social marketing consultant on WordStream’s Customer Success Professional Services team, managing a client portfolio of 90+ SMB clients, with advertising budgets ranging from $750/mo to $400k/mo
- Develop creative, data-driven strategies for clients’ paid acquisition channels via regular consulting sessions, including new account buildouts, account restructures, revising ad copy, A/B testing, and conversion rate.
- Active member in three cross-functional teams working on product functionality improvements
- Co-created the “SEM Talks” lecture series, coordinating twice-monthly lectures for ongoing team training/strategy
- Conveyed expertise by presenting to advertising professionals at Google’s corporate offices on three occasions
- Developed and presented content for customer marketing webinars to support lead nurturing and client retention efforts
May 2018 - Feb 2021
Senior Digital Marketing Strategist
Jan 2018 - May 2018
Digital Marketing Strategist
Jun 2017 - Jan 2018
Digital Marketing Associate
Sep 2016 - Jun 2017
Campaign Advisor
Booster Llc
- Provide consistent customer service to inbound and outbound leads running campaigns selling crowdfunded custom apparel
- Develop new business relationships with non-profit organizations and individuals for various fundraising initiatives
- Proactively advise on best practices including design, pricing, campaign landing page content, and marketing/social media
- Communicate concise instructions and details regarding art needs and order logistics to multiple departments
- Utilize Salesforce and proprietary CRM to maintain leads and orders, and proprietary CMS to maintain campaign pages
Sep 2014 - Sep 2016
Technical Recruiter
2014 - 2014
Recruiter
2014 - 2014
Assistant Director Of Admission
- Responsible for all email marketing, crafting over 100 unique marketing emails per year to over 10,000 prospective students
- Fostered a community for prospective students through social media, managing all social media accounts for Admission Office
- Wrote and maintained content for all Admission-related pages on the Curry College website
- Coordinated multimedia marketing campaigns, including holiday messages and “My Curry” series of student videos
- Analyzed and manipulated data and records using Microsoft Office Suite, analytics, and CRM-provided metrics
- Full life cycle recruitment of students, with recruiting territory greater than 35 states
Aug 2011 - Oct 2013
Graduate Assistant For Social Media Marketing
Managed social media presence for Graduate Studies office at UMass DartmouthDeveloped content calendar for social media, working with numerous departments to promote activities and eventsGrew Facebook “Likes” from initial creation of account to over 500 users by time of leave
Jan 2011 - Aug 2011
Social Media Specialist
- Managed social media presence and all website contentDay-to-day maintenance of the "Volunteer Solutions" database
- Contacting organizations registered on the site
- Seek out new opportunities at local non-profit organizations to add to the databaseAssisted with planning and coordination of various United Way initiatives and events
Oct 2010 - May 2011
Sales Associate
Sales associate in the electronics department (second year, seasonal employment)
Nov 2010 - Jan 2011
Ride Operations Supervisor
Six Flags New England
Supervision of over 60 employees, including 25+ dailyCreated weekly employee schedulesTrained and certifies employees to operate rides per all Standard Operating ProceduresProvided high quality customer service to all guest of the theme parkCompleted performance audits on employees using measures of safety, professionalism, cleanliness, and.
Jun 2006 - Sep 2010
Nov 2009 - Feb 2010
Marketing Research Intern
MKT 442 Marketing ResearchWorked in conjunction with the UMass Dartmouth Center for Marketing Research for a study on behalf of BankFive. The study investigated the usage of social media in the financial industry of the South Coast region of Massachusetts.
Sep 2009 - Dec 2009
2 education records
Kyle Taylor education
Master Of Business Administration (Mba), Digital Marketing And Ecommerce
University Of Massachusetts Dartmouth
Bachelor Of Science (Bs), Marketing
University Of Massachusetts Dartmouth
FAQ
Frequently asked questions about Kyle Taylor
Quick answers generated from the profile data available on this page.
What company does Kyle Taylor work for?
Kyle Taylor works for Jasper.
What is Kyle Taylor's role at Jasper?
Kyle Taylor is listed as Performance Marketing @ Jasper | MBA | Driving pipeline and revenue through demand gen and paid media at Jasper.
What is Kyle Taylor's email address?
AeroLeads has found 1 work email signal at @refinelabs.com for Kyle Taylor at Jasper.
Where is Kyle Taylor based?
Kyle Taylor is based in Greater Boston, United States, United States while working with Jasper.
What companies has Kyle Taylor worked for?
Kyle Taylor has worked for Jasper, Kale Digital Consulting, Redpanda Data, Refine Labs, and Wordstream.
How can I contact Kyle Taylor?
You can use AeroLeads to view verified contact signals for Kyle Taylor at Jasper, including work email, phone, and LinkedIn data when available.
What schools did Kyle Taylor attend?
Kyle Taylor holds Master Of Business Administration (Mba), Digital Marketing And Ecommerce from University Of Massachusetts Dartmouth.
What skills is Kyle Taylor known for?
Kyle Taylor is listed with skills including Social Media Marketing, Social Media, Email Marketing, Online Marketing, Social Networking, Marketing, Facebook, and Event Planning.
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