Michael Stefani Email & Phone Number

Raleigh, Nc, Us

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

I ensure that the web traffic reporting for all markets met. I maintain reports of web site traffic and market profiles using internal and external sources. I create ad hoc reports at the request of the markets. I conduct analysis on traffic trends and spikes using the provided tools and data.

Sacramento, California Area

Sacramento, California Area

Served as digital lead for digital campaigns and real-time bidding softwareCollaborated with the digital analytical team and the sales rep to optimize and improve digital strategy across multiple digital channelsResearched and assisted optimum digital assets based on client goals and targetsDeveloped analytical reports and provided strategic insight based on digital metrics (ROI, CPC, eCPM)Monitored, managed, and problem-solved primary distribution system database and sales systemLeveraged Nielsen tools and data to analyze demographic and audience variables for strategic digital recommendations for better targeted audiences

Sacramento, California Area

Analyzed and merged first party data sets for tracking and managing inventory salesServed as the lead to optimize product sales based on digital system dataIntermediary between sales and production teams and made recommendations based on the results of data and trends from personally created sales database

Event management and execution of events for over several hundred people Organized and prepared event layouts. Provided creative designs, styles, and themes for each eventPromoted upbeat working relationships with clients and colleagues