My name is Min Joo Kim, a second-year student pursuing Global Business Administration (GBBA) at ESSEC Business School.I didn’t always know I wanted to dive into marketing, but once I did, I knew I had found my calling. What sparked it? The blend of creativity, strategy, and the potential to make an impact with just a story. What gets me out of bed in the morning? The idea that marketing can be a force for change, shaping how people see the world and interact with brands. I’m not just interested in driving numbers (though that’s pretty satisfying too); I’m motivated by the chance to create something meaningful that resonates with people, regardless of where they come from.Growing up across Singapore, Malaysia, and South Korea, I’ve had the unique opportunity to experience diverse cultures and perspectives firsthand. This global upbringing has shaped my curiosity about how businesses connect with people across borders, and marketing felt like the perfect way to explore this passion. I shine in dynamic environments where collaboration, adaptability, and fresh ideas take the lead. Whether it’s designing a digital campaign or leading a team to brainstorm innovative solutions, I’m all in. My specialties include quickly adapting to new marketing trends, campaign development, brand strategy, and digital marketing. I thrive on data-driven decision-making, creative problem-solving, and cross-functional collaboration. So far, I’ve gained hands-on experience working with renowned global brand like Paramount during my internship at Razer, where I combined creativity with strategy to deliver impactful results.Beyond marketing, I love to channel my creativity through photography, drawing, and exploring the culinary world. These pursuits keep me innovative and flexible, traits I continually apply to my professional work.If you’re looking for someone who’s passionate, driven, and ready to make an impact, I’d love to connect and explore opportunities to work together.
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Program ManagerTenity Oct 2024 - PresentSingapore -
Product (Lifestyle) MarketingRazer Inc. May 2024 - Aug 2024SingaporeLifestyle Division (Gaming Chairs):1. Managed brand collaboration marketing project with our partner, Paramount: Razer x Transformers One.2. Executed outreaching and seeding efforts for Razer Chairs: Razer x Lamborghini chair and Razer gaming chair family.3. Planning and creation of digital campaigns to drive Razer’s brand awareness and Razer gaming chairs sales.4. Developed social media plans, created content, and community engagement to strengthen brand presence across multiple platforms.5. Contributed to the promotion of Razer's sustainability initiatives by supporting Sneki Snek, Razer’s sustainability mascot.
Min Joo Kim Education Details
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Bachelor Of Business Administration - Bba -
Gyeonggi Suwon International SchoolHigh School/Secondary Diplomas And Certificates -
High School Diploma
Frequently Asked Questions about Min Joo Kim
What company does Min Joo Kim work for?
Min Joo Kim works for Tenity
What is Min Joo Kim's role at the current company?
Min Joo Kim's current role is Undergraduate at ESSEC Asia-Pacific.
What schools did Min Joo Kim attend?
Min Joo Kim attended Essec Asia-Pacific, Gyeonggi Suwon International School, The International School Of Penang (Uplands), Stamford American International School, Singapore.
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