Plan and execute all digital marketing, including SEO/SEM, database, email, social media and display advertising campaigns, optimize spend & performance based on the insights

Lead/develop multi-Channel digital strategy, analyze data/trends/insight, managing content, in collaboration with sales, key account management, brand marketing teams, resulted in 4.7 customers engagement score, which is 16% above EEMEA/industry benchmark, 5% sales growth with 50% cost saving ($0.7M) Developed 1st brand customer’s journey mapping framework, with clear sustainable competitive advantage for each prioritized customer segment. That helped in achieving $10 M sales “25% growth” & requested by other markets like Russia & Turkey. Launched Social Media, to reach, engage caregivers & support existing and new emerging customers. In 6 months post-launch; reached 52 thousand followers, ranked number 3 compare to other Pharma companies in the region with 0 flag compliance issue.Led global project “MSD-TeleDent” as brand / therapeutic area business expansion, in full collaboration with global commercial organization. That resulted in 31% additional reach and 22% sales growth with 60% cost reduction with $.3 M investment Developed 1st Artificial Intelligent iPad Rep app in MSD GCC, as an innovative approach for disease & brand education. That led to +25% patient share & $4 M additional salesLaunched 360 Customer analytics, insight driven platform, with a clear strategy, that helped in optimization of $1 M investment “15% shifted to digital budget YoY” Led healthcare Ecosystem acquisition/retention/lead generation “Univadis Platform” - reached 18,000 consents, +80% active users, saved $200 K & +75% potential reach, 100% match customer experience/customer centricity/customer engagement strategyDevelop digital Library for marketing teams showing channels definition - value proposition for both brand teams, therapeutic area & customers - insight – brand digital content, services, metrics & estimated ROI. “being as best practice for EEMEA”

Implemented NPP (Non-Personal-Promotion) new Go-to-Market business model, with full strategic direction & business partnership to compliment Face-to-Face, that generated +32% brand Share of Voice, +$1.1 M incremental sales & ROI 1:4, fully consistent with brands / therapeutic areas strategies & communications plan Led Closed-Loop-Marketing project at local level & as subject matter expert at global level, influenced the change & accountability, resulted in 90% of Face-to-Face call done by iPad and increasing market share% by 3 points for core brands / therapeutic areasEstablished multi-Channel digital marketing strategy in Egypt; coach/training team, across several brands / therapeutic areas, setting success Metrix, focusing on customer experience & achieving financial results that recognized by Managing Director and regional LeadsDeveloped 40+ multi-channel marketing brand/non-brand digital campaigns, fully integrated with sales force - many were taken as insight/best practice by other countries

Initiated MSD Hypertension & Dyslipidemia Academy; marketing / customer focused, that optimized the brand resources with unique value proposition & 60% positive impact on Rx

Heightened Cancidas business performance to $ 3.5 M and 55% market share of total injectable Antifungal therapy in 2008 from $ 230 K and 2% in 2004Achieved a new horizon of Tienam business metrics; 65% market share & No 1 prescribed injectable antibiotic in 2003 in accountable areas from 20% market share in 1999