• Conducting comprehensive gap analysis to identify and document functional and non-functional requirements. Performing feasibility studies to assess project viability, followed by strategic project planning to ensure successful implementation and alignment with business objectives for BFSI and Healthcare clients• Developing business process architectures, to achieve over 30% reduction in operational costs within the first implementation phase for a client• Spearheading digital transformation and technology integration projects using Agile methodologies, including Scrum and Kanban, to drive strategic initiatives that enhance client empowerment and optimize operational efficiencyAchievements: • Co-designed future state architecture to minimize redundancies after client merger• Led strategic initiatives to orchestrate the Data Analytics Center of Excellence for a client organization• Designed an end-to-end Sales pipeline to centralize scattered business processes into a singular solution on the HubSpot platform

Supported a FinTech company in running branding campaigns with brand campaign strategy and interviewing business founders (target audience) from up-and-coming companies to create high quality short form content

• Produced streamlined process flow diagrams and crafted user stories for the development of an Accounting Ledger System to achieve over 20% reduction in transaction costs for a Finance client • Contributed to a digital transformation initiative focused on process improvement, despite limited experience

Content Marketing Strategy and Branding - Creative Ideation, Copies, Catchphrases, Brand Taglines - Planning and Executing Social Media- Creating Facebook and Google Ads

My passion for communication and storytelling has been pushing me to dive deeper into Marketing.And I think, that is what marketing is - telling the story of a business!With Bridging Points Media, where my primary role is to write content for our Company blog, I am currently honing my writing skills, and learning SEO techniques.The blogs I wrote were on topics related to Digital Marketing, Advertising, and Branding. And all the research that I executed for writing continues to help me learn.

Lead Generation for Business Growth and Client Relations Management

Created Labour-Operations packages for Volkswagen vehicle models for an online system that would be used by dealerships throughout India for smooth After-Sales Service Management