Paul Forest Email & Phone Number

Thora, Nsw, Au

Gold Coast, Queensland, Australia

Managed SME accounts directly and through white-label solutions for Digital Agencies, primarily overseeing white-label account management for Multimedia Buying and Planning Services (MMBPS) (https://www.multimediabuying.com.au).• Google Ad Campaign Strategy and Setup (specialising in Postcode-level targeting)• Keyword Research and Analysis• Google Analytics Setup and Integration• Looker Studio Reporting Setup and Customisation for Internal and Client Use• Campaign types managed included Search, Display, Remarketing, Shopping, YouTube, Demand Gen, Smart and Performance Max.• Shopping system integration for Shopify, BigCommerce.• Unique strategy for leveraging YouTube Ad audiences for Conversion-Focused Remarketing using Search and Demand Gen Ads.• Management of marketing teams including software developers building in-house tools for ad optimisation and management.• Managed $15M+ in Ad spending. Directly managed over 400 accounts (mostly SMEs).• Managed eCommerce Clients with Google Revenues exceeding $10M per year.

Gold Coast, Queensland, Australia

Guided the development of AI technology focusing on deep behavioural patterning. Client base from MMBPS was brought into the company for management. • Guided an internal marketing team to take over the management for MMBPS clients which included Bayer Crop Science Australia, Rheem Australia and Solahart.• Developed a solution to meet the complex needs for Solahart who required customised targeting, budgeting, reporting and management for 60+ franchises across Australia. The solution solved a long-standing pain point of meeting franchise needs for fairly distributed budget spending as well as consolidating learning from accounts across Australia.• Guided an internal development team for software specific to managing Google Ad campaigns. While focused on improving performance for Ad spending, the development was also exploring using deep Google data to support a cost-effective solution for market research for SMEs.

Managed all Google Ad activity for clients. The client base ranged between 8 to 16 clients at any time. Combined spends averaged $2M+ per year in the final five years in this role. • Worked with a small team managing media buys across TV (BVOD), Radio, Print, Social and Programmatic.• Developed customised Looker Studio reporting to meet complex client needs.• Developed out-of-the-box targeting strategies to solve various challenges for clients.• Delivered many presentations to senior marketing executives who required detailed reporting on spending for Google Ads and YouTube Ads.• Attended and guided weekly WIPs with clients and internal team to report on campaign activity and to discuss ongoing strategies.• Managed the implementation of sophisticated conversion tracking.• In March 2020, I presented a targeting strategy using Google Ad data to the Australian Prime Minister and the CEO of Google Australia. The strategy was for an early warning system to predict COVID-19 outbreaks.

Bellingen, Nsw, Australia

Looked after a small client base including Redarc, Absolute Domestics (large franchise), Bunkers (small franchise) and around 10 small businesses.• Initial development of solutions to meet the complex needs for franchises with regards to budgeting and reporting. Also developed solutions for integrating learning across franchise networks.• Focused on Paid Search and Display campaigns.• Managed an extensive Shopping campaign for Redarc targeting both Australia and the USA.

Bellingen, Nsw, Australia

Led a team of 15 to launch the inaugural large-scale white labeling solution in the Australian SEO industry, resulting in 1PD securing one of the world's most comprehensive SEO portfolios.• Led 1st Place Design in providing backend SEO services to top web hosting and design firms in Australia.• Successfully secured tens of thousands of top 10 rankings for clients across major search engines including Google, Yahoo, and Bing.• Developed proprietary technologies and software in-house at 1st Place Design, enhancing the efficient management of large client bases and delivering cost-effective, high-quality SEO and Google AdWords management solutions.