1. Credit Health (Product Initiation):- Launched and scaled Credit Health from scratch, driving revenue from ₹0 to ₹20 lakhs/month and increasing daily purchases to 4,000. - Introduced key features like EMI calculator, fraud alerts, persona-based pricing models, and score tracking to boost user retention and revenue growth.2. SmartCoin Prime (Product Initiation):- Built SmartCoin Prime from the ground up, achieving ₹20 lakhs/month revenue and scaling daily purchases to… Show more 1. Credit Health (Product Initiation):- Launched and scaled Credit Health from scratch, driving revenue from ₹0 to ₹20 lakhs/month and increasing daily purchases to 4,000. - Introduced key features like EMI calculator, fraud alerts, persona-based pricing models, and score tracking to boost user retention and revenue growth.2. SmartCoin Prime (Product Initiation):- Built SmartCoin Prime from the ground up, achieving ₹20 lakhs/month revenue and scaling daily purchases to 2,000. - Led product iterations with 9 versions, integrating subscription services, free alerts, and SIP plans. - Spearheaded pricing strategies based on user personas, maximizing conversion and retention.3. Digital Gold:- Increased daily purchases by 10x (from 200 to 2,000) by enhancing UI and introducing features like savings goals, gamified gold purchases, and a savings score system to drive continuous engagement.4. Insurance:- We Generated ₹30 lakhs/month revenue with an industry-best 80% attachment rate for bundled loans, up from 20%. - Enhanced the bundling flow UI and created pricing models based on user personas, ECL, partners, and loan tenure.5. Referral Program:- Increased referral conversions from 1.4% to 12.5%, driving significant organic user acquisition and monetization growth6. Spinwheel & Rewards:- Increased daily spins from 12,000 to 65,000 through gamified engagement and diversified reward options. Show less

- Increased lead conversion by 8% through UX/UI enhancements, designed using Figma- Collaborating with the development and analytics team to automate the data gathering and reporting processes, which saved up to 3 hrs/day in manual work for the analysts- Collaborating with the marketing team to develop a process for tracking the marketing performance and optimising the marketing spend across different channels saving 15% of the marketing budget

- Collaborated with clients/stakeholders/teams across geographies and timelines to spearhead analytics strategies, develop a strong KPI framework, drive optimization, and personalization of marketing initiatives across different media channels like SEM, Digital, Social, other offline media channels, and analyze impact for data-driven decisions. - Used ML algorithms to check anomalies in campaign performance and data gaps on a daily basis.- Created various automated data… Show more - Collaborated with clients/stakeholders/teams across geographies and timelines to spearhead analytics strategies, develop a strong KPI framework, drive optimization, and personalization of marketing initiatives across different media channels like SEM, Digital, Social, other offline media channels, and analyze impact for data-driven decisions. - Used ML algorithms to check anomalies in campaign performance and data gaps on a daily basis.- Created various automated data pipelines involving Google BigQuery, Google Sheets, AWS, Datorama, and different Google marketing platforms through API and Dashboarding with Google Data Studio. Also developed and managed integrated Data Pipeline involving data extraction from various channels, processing with Python, and update to the database. Show less

Developed a voice assistant system for automobiles to provide services like news, songs, food order, etc.- Developed recommendation engine based on geography, time, mood, gender, previous commands, etc to provide the services using multiple algorithms like Decision Tree, Naive Bayes, Random forest, and XG-Boost to achieve the best accuracy and the most relatable activity that is likely to be availed by the user.- The web framework with speech recognition and text processing was… Show more Developed a voice assistant system for automobiles to provide services like news, songs, food order, etc.- Developed recommendation engine based on geography, time, mood, gender, previous commands, etc to provide the services using multiple algorithms like Decision Tree, Naive Bayes, Random forest, and XG-Boost to achieve the best accuracy and the most relatable activity that is likely to be availed by the user.- The web framework with speech recognition and text processing was developed using Django, Python, Dialogflow, and several other APIs to understand the user request and provide the service accordingly.- I secured the second position in HOWathon (Annual event at Publicis Sapient which aims at finding Innovative ideas and implementation for real-world problems) Show less

- Developed a code to detect taxonomy issues in the campaign running on different channels like SEM, Digital, & Social and sending an automated alert to the media team.

Project head and was the speaker for IoT, ML, and Android App Development workshop.

Involved in every decision-making process. Planning events to improve the reach and get sponsorship to aid our cause, makings strategies to execute them.