As an athleisure fashion designer in the casualwear women's department, I create innovative apparel, drawing upon a diverse skill set. ● Athleisure Design: Leading the development of athleisure wear that blends fashion and functionality using 3D software like Browzwear and Clo for digital prototypes.● Seasonal Vision: Effectively communicating seasonal design concepts to align with our overarching vision and collaborating with the buying team to meet market demands.● Market Expertise and Trend Integration: Using sales data and trend analysis, I identify styles suitable for our customers, adapting athleisure wear to evolving lifestyles.● Technical Proficiency: Prioritizing safety, warmth, and comfort, especially in challenging Canadian weather, with precise fitting and design adjustments. Regular collaboration with fit technicians ensures quality.● Cross-Functional Collaboration: Working closely with the product manager to design cutting-edge, sustainable garments, including fabric selection aligned with sustainability goals.● Customer-Centric Approach: Understanding shopping habits, body types, and brand preferences to tailor athleisure wear to specific customer needs.In my current role, I'm dedicated to driving excellence in athleisure design and product development, contributing to the success of our women's casualwear department.

● Product Innovation: Spearheaded new product development to meet evolving customer needs and adapt to economic shifts.● Efficient Prototyping Reduced turnaround time by implementing advanced technical knowledge and CAD compliance.● Trend-Driven Strategy: Utilized trend analysis and sales data to inform decisions on colors, cost estimates, design, materials, and construction.● Production Support Excellence- Demonstrated strong support for the production team through efficient record-keeping and product life cycle management.● Sizing Chart Optimization: Successfully improved sizing charts, reducing product returns by 80% and enhancing the online shopping experience.● Financial Insight- Evaluated the financial performance of past-season products to inform a streamlined product development process.● Strategic Line Boards- Created line boards that increased shopping cart values by 40% by understanding consumer shopping patterns.● Adaptive Calendar-Developed a flexible product development calendar, overcoming unforeseen delays, including challenges from the COVID-19 pandemic.● Capsule Collection Success- Expertly planned capsule collections to address shifting shopping behaviors during a pandemic year.● Profit Maximization-Optimized company profits by managing product lines within constraints.● Account Management Leadership-Led account management, delivering technical and analytical pitch presentations to managers.

As a Freelance Design Consultant, I provide design strategy consultation services and extensive fashion couture. To illicit emotional, shocking consumer responses, I conceptualize and execute richly detailed design elements. I demonstrate technical proficiency of spec sheets and garments. To visualize a balanced collection plan, I integrate appropriate creative and style elements. I maintain in-depth knowledge of production processes for couture and ready to wear clothing. To develop branded collection assortment plans, I draw graphic designs using Adobe software. I excel in time management by leading company milestone and season collection plans/calendars. I prepare stakeholder/team meetings, organize vendor negotiation strategies and collection strategies, and present to senior management.An achievement during this tenure includes:☛Expanded design services by incorporating surface development and fabric embroidery strategies. ☛Increased revenue and ensured company success by designing various brand development initiatives.☛Realized bottom line savings by decreasing product SKUs by 10%.

As a Lead Product Developer, I drove revenue growth and sales expansion by integrating novelty textile surface techniques and revamping design processes. I researched and sourced regional specific textile trends. I redesigned product visual aesthetics for urban appeal. To establish branding identity and positioning, I conceptualized creative marketing campaigns/photoshoots. I reacquired clients from competition and gained new contracts from dormant accounts. To establish close relationships with overseas suppliers, I conveyed mood boards for design transformations, ensured garment/tech pack fit and specifications, discussed product development strategies, and negotiated costs. I mentored and trained fellow designers. I contributed key changes/adjustments during fitting sessions. I created design skills for all demographics and body types. I maintained strong knowledge and passion for shape, color, and fabric selection. I led workflow activities and team training. An achievements during this tenure include: ~Optimized company profits by leading product development within time, budget, and production constraints. ☛Aligned with business and target market goals and demonstrated leadership with current fashion trends.☛Successfully directed product redesign and company brand initiatives.

As a Head of Design, I established a new fashion brand for the Royal Family of Sharjah called, House of Hend. To complete eight seasonal brand collections, I conceptualized and created innovative designs and showcased in Cairo, Paris, Dubai, Milan, and Rome. I directed editorial photoshoot art direction for look-books and fashion magazines. To develop high performing teams, I trained productivity strategies and assessed performance. I executed brand visions in collaboration with design team. A few achievements during this tenure include: ~Expanded regional brand visibility by launching strong marketing/branding campaigns. ~Extended product reach by establishing retail buyers across Europe and Middle East and identifying retail buyers.

As a Senior Fashion Designer, I created beautiful wedding dresses. I produced textile samples with intricate embroidery textures and designed wedding dresses.

As Junior Designer, I launched new collections by conducting creative analysis on competitors. I provided customization services to suit local demographic body types by altering silhouette and proportions. To cater to diverse client base preferences, I researched extensive trends and analyzed and applied to client requirements.