Founded in 2013 and franchising since 2019, Tierra Encantada is a premium child-care and preschool education center providing children with opportunities to explore experiences with a new language through the use of conversation, immersive teaching methods, and guided learning sessions. Tierra Encantada’s education program fosters early cognitive development and teaches a respect for diversity. The brand strives to be environmentally friendly by offering cloth diapering for children, as well as providing wholesome, organic and fresh food.

Fractional Growth Leader & Founder - craft strategy and execution of high-impact, end-to-end growth marketing initiatives across portfolio of companies. Lead company-wide transformation - strategy, brand, GTM, revenue operations, growth & sales enablement.---------------------------------------------● Initiated 12+ omnichannel marketing campaigns integrating intent data, personalization + 1st/2nd-party data to predict purchase/churn intent. Results: revenue increased by 32% and churn reduced by 21% during the 6 mo following.● Led implementation of MarTech platforms for 8 companies, shortening the sales cycle and increasing overall revenue through lead intelligence, journey mapping and account-based marketing (ABM).● Orchestrated integration/deployment of new CRM instances (Salesforce & HubSpot) for numerous companies, including a nationwide telecom company with focus on Marketing/Sales enablement.🔸 Growth Strategy @ Trimble Transportation🔸 Growth Strategy @ Javen Technologies🔸 Director of Growth @ Effin Amazing🔸 Director of Marketing & Demand Generation @ O8.agency🔸 Head of Marketing @ Cedarbrook Center, Focus for Success (TechEd Non-Profit)------------Focus For Success: leveraging NASA-based tech for adolescent focus training to help improve brain function – most notably, attention and focus without medication. Helping children worldwide through education and philanthropy.

Accountable for profitable customer acquisition and revenue operations. Oversees all digital platforms and programs of the company & executes omnichannel marketing strategy.Built/lead team of 4 direct reports + scalable team of agencies & freelancers.Report to: CEO & Board of Directors------------● Lead marketing strategy to support company acquisition goals and execute across earned, owned and paid channels - acquiring 45k+ new customers & increasing LTV by 60% YoY.● Execute on key growth levers: identify, test and scale new growth channels, develop persona-based customer journeys and implement advanced segmentation/messaging.● Manage performance marketing, media planning and media mix w/ focus on optimizing to key KPIs (ROAs, CAC, LTV, churn); implemented multi-touch attribution (MTA), increasing paid media performance by 30%.● Lead high-performing, remote / hybrid team of in-house, freelance and agency resources to execute broad set of functions: SEO, Content Marketing, Demand Generation, CRO, Organic Social, Influencer, Affiliate, Event Marketing and PR.

Head of marketing for int'l B2B SaaS technology company. Report to: CEO, leading hybrid team of 4 direct reports + freelancers and agencies. Close collaboration/liaison to sales team.---------------------------------------------Highly strategic role in the organization, responsible for the development and implementation of effective marketing demand generation programs and operations that meet the growth objectives of the business, with a strong emphasis on target marketing, lead generation, account-based marketing, pipeline creation and nurturing prospects/customers. The role oversees management of all marketing and demand generation channels, such as digital advertising, SEO, webinars, website strategy, and more. A successful candidate will be results-driven and comfortable with both the analytical and creative sides of acquisition and account-based marketing. Experience in fast-paced environments and a proven track record of building high-performance teams and strong relationships with Sales is critical to this role. You should have a sensational appetite for data utilization to inform your strategy and measure the team's return on investment.A seasoned leader who understands the need to listen but also takes decisive action, someone who can influence the organization with superior communication skills that incorporates the right mix of quantitative substantiation with qualitative context, and someone with a commercial acumen that wants to win. Reports to the CEO and is responsible for holistic design and development of marketing strategy.

Developed and directed omni-channel marketing strategies to drive revenue growth and overall demand for ~$300MM business segment. Led team of 3x direct reports and numerous external agencies.---------------------------------------------• Plan and implement strategic marketing campaigns, programs and activities using all applicable channels (inbound/outbound) and touch-points to increase revenue and reduce churn.• Achieve growth through Marketing Technology (MarTech), personalization, data-driven insights, digital marketing and automation.• Continually optimize lead scoring and grading, paid advertising, customer personas, conference strategies and segmentation.• Perform full funnel analysis including Marketing Technology stack audit to identify gaps, recommend/deploy enhancements and build technology roadmap based on trending technology and future needs of the business.• Manage and lead a team of Marketing Specialists and external vendors/agencies, providing day-to-day work direction, providing recognition and sharing performance feedback.

Head of Marketing for B2B SaaS tech/communications. First in the function. Led company through corporate rebrand & 2x acquisitions, leading to 1.14B PO/buy-out.Reports to: President/CEO, Led team of 2x direct reports + agency resources + close partnership w/ sales.---------------------------------------------• Implemented a "digital-first" strategy, primary focus on B2B lead generation, leveraging marketing automation, increasing inbound leads by 400%+ YoY.• Digital transformation: sourced & deployed all marketing technology (MarTech) including automation, email marketing, AI, chat, digital & call analytics, Account Based Marketing (ABM) and PPC/retargeting.• Led corporate rebrand (June 2016), built project plan, owned deliverables, timeline and budget. Delegated tasks across VP, director and agency levels while managing & identifying dependencies, constraints, milestones. Successfully deployed within timeline and under-budget.• Acted as CRM "business analyst" for various departments, driving feature changes and bug fixes, resulting in a better user experience and improved adoption.• Built Voyant's first corporate Intranet, a critical reference-point for on-boarding, HR and departmental information, bringing together geographically diverse teams and increasing efficiency of all employees.• Created and managed annual budget. Gained budget approvals from Sr. leadership through business use cases, clearly showing benefits along with ROI projections• Maintained agency, vendor and distributor relationships, solicited significant "joint" marketing funding for co-branded campaigns• Drove growth marketing initiative (new revenue creation + churn reduction) in close alignment with sales, executing omni-channel campaigns leveraging both inbound/ABM tactics.• Oversaw webmaster duties for 3x enterprise websites (companies Voyant had acquired) including ownership of: content creation, security updates, branding, SEO, CDN deployment, and event landing pages, etc.

Marketing and sales leader, driving new revenue creation and sales innovation---------------------------------------------• Built new processes and tools to aid in accelerating sales and drove adoption (ex. built external SFDC library collateral library, leveraged pixel tracking in email marketing, mass emailing within confines of CAN-SPAM).• Managed and grew assigned account-base (farming) while also prospecting for new customers (hunting), leveraging product portfolio consisting of SaaS, UCaaS, internet and data center products.• Successfully managed a large group of agents/partners across the nation, nurturing and training successfully driving new channel sales revenue.• Excelled in Account Management role, advocating internally on the customer's behalf and taking full ownership of account support.

• One AT&T Culture Medallion Recipient 2011• AT&T Business Specialist Certification 2011• "One Team, One Goal" Achievement Award 2009, 2010, 2011• AT&T Circle of Excellence Award 2007• AT&T Excellence in Action 2005• AT&T Summit Award Qualifier 2007

Led & implemented new business-unit strategy for Asia-Pacific (APAC) region, driving aggressive organic growth plan of $25MM to $250MM in three years---------------------------------------------• Pioneered accurate data collection methods, identifying attractive/adjacent industries, targeting six key growth industries comprised of 20 sub-verticals throughout 8 countries.• Partnered with McKinsey consultant and APAC management to leverage findings and create optimal go-to-market strategy.• Reported directly to APAC senior leadership: Director of Sales, President of Brady China, and APAC President.• Supported large distributors/channel partners, increasing sales of Brady product.