Stephen O'Brien Email & Phone Number

United Kingdom

Having spent time working as a freelancer during college, I decided to officially start my own digital media company in 2019. At OBRN Media, we specialise in Website Design, Digital Marketing, SEO Management, Social Media Management, and Content Creation. With the running of OBRN Media, I am responsible for everything involved. These responsibilities include, but are not limited to, the following:• Identifying and pursuing new business opportunities through networking, referrals, and targeted marketing campaigns• Working closely with clients on their branding and marketing and developing custom websites for each client tailored to their specific needs• Developing and executing social media strategies to increase engagement for clients on platforms such as Facebook, Instagram and TikTok• Creating a variety of high-quality content for clients, including photography, videography, and graphic design, to support clients’ marketing campaigns• Evaluating clients’ website and social media performance metrics and adjusting strategies to optimize results• Implementing SEO enhancements to increase organic website traffic, improve website rankings and enhance online visibility for clients• Maintaining strong relationships with clients through regular communication, project updates and feedback sessions• Overseeing all OBRN Media business operations including budgeting, invoicing, branding, project timelines etc.

Having celebrated 100 years of business in Cork retail in 2021, Caseys Furniture is known for its high-quality furniture and outstanding customer service. I began working with Caseys Furniture as part of my work placement in University College Cork and was fortunate enough to be asked to continue my role there.Working as part of a small team within a larger retail environment since August 2020, my role as an E-Commerce & Digital Marketing Executive in Caseys Furniture was an ever-growing role that allowed me to adapt and take on different challenges on a day-to-day basis.Throughout my time in Caseys my role evolved and I was given opportunities to assume more responsibility. I was responsible for, but not limited to, the following:• Managing Caseys B2C e-commerce website, including product uploads, pricing and sale strategies, SEO optimisation, and UI/UX improvements using Shopware• Product uploads, order processing & supply chain management using Microsoft Dynamics Nav• Utilising tools such as Google Analytics, Shopware Analytics, and social media insights to track performance metrics and generate reports• Planning and executing multiple digital marketing campaigns using Google Ads, Facebook Ads and Instagram• Conducting regular market research and analysis to identify trends and customer preferences• Working with graphic designers to effectively and efficiently communicate upcoming promotions to our customer base through our website• Designing, linking and sending promotional emails through a large mailing list service known as MailChimp to our large customer base• Interacting with customers and answering their queries in real-time using an online live chat platform known as Pubble, as well as through social media inboxes on both Facebook and Instagram • Creating and editing engaging video content for the various social media platforms and different promotional campaigns• Organising and running photoshoots for online products and/or company events

As part of my Digital Humanities & Information Technology degree in University College Cork, I completed a 10 month work placement in the e-commerce department in Caseys Furniture. Following the completion of my work placement, I was fortunate enough to be offered a permanent role as an E-Commerce & Digital Marketing Executive.

New Look is a global clothing brand that is known for its affordable, on-trend fashion and amazing customer service. I began working with New Look in the summer of 2015 and worked there for almost 4 years both full-time and part-time through college. Working with a reasonably big team in a busy retail store, my role as a Sales Advisor in New Look kept me on my toes and brought different challenges on a day-to-day basis. Throughout my time at New Look I was responsible for, but not limited to, the following:• Working on the Till • Handling Deliveries in the Morning Shifts• Assisting Customers• Visual Merchandising• Preparing The Layout of The Shop Floor in The Event of a Promotion/Sale• Cashing Up the Till Floats at The End of The Day • Training In New Members of Staff

Argos is one of the UK’s and Ireland’s biggest omnichannel retailers and are known for the variety of products they offer and their great customer service. Working in such a busy retail store, my role as Sales Advisor at Argos consisted of many responsibilities. In Argos, I was responsible for, but not limited to, the following:• Assisting Customers• Working on the Till • Stock Management• Handling Deliveries• Keeping the Shop Floor Clean During/After Shifts

Bachelor'S Degree, Digital Humanities & Information Technology, 2.1

Activities and Societies: Member of the Photography Society. Modules: • Databases (SQL) • Programming (Python) • Data Analytics & Data.

Associate'S Degree, Business Studies, Distinction

Modules: • Economics • Accounting • Statistics • Business Administration • Spreadsheets • Marketing • Word Processing • Communications

Leaving Certificate