Susan Scherer

Susan Scherer Email and Phone Number

Media Executive • Travel, Television, Education @ WTVI PBS Charlotte
charlotte, north carolina, united states
Susan Scherer's Location
United States, United States
About Susan Scherer

Overview:An experienced and accomplished media executive whose strengths in project management and thinking creatively, analytically and strategically produced high-quality results while working for Public Broadcasting Service (PBS) and Fox Broadcasting stations, Susan Scherer was named to her current advisory position at WTVI PBS Charlotte after more than fifteen years serving the Charlotte community and her current role as Chief Creative Officer for the Travels with Zozo... children's book series in May 2018. Scherer’s strength as an analyst and writer produced research, reports and publications which helped inform government and corporate decision-making. A skilled communicator and collaborator, her professionalism helped streamline commercial television and book publishing production, strengthen customer relations, and enhance organizational efficiencies. She has a proven ability to manage multiple priorities, identify and allocate resources, and work within established budgets.Dr. Scherer's love for learning and passion for travel inspires and informs her ongoing work. Using her research skills, she's created and engaged in active itineraries traveling internationally to more than thirty countries on five continents including visits to over fifty UNESCO World Heritage sites, as well as domestically to all 50 U.S. states and more than four dozen national parks. Also, she has volunteered her time and talent to grow a public charter school dedicated to meeting the unique needs of highly gifted children.Expertise: Project Management • Event Creation and Coordination • Content Research • Relationship Building • Communications • Television Production • Writing

Susan Scherer's Current Company Details
WTVI PBS Charlotte

Wtvi Pbs Charlotte

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Media Executive • Travel, Television, Education
charlotte, north carolina, united states
Website:
pbscharlotte.org
Employees:
32
Susan Scherer Work Experience Details
  • Travels With Zozo... Children'S Book Series
    Chief Creative Officer
    Travels With Zozo... Children'S Book Series May 2018 - Present
    Travels with Zozo... is a new, illustrated storybook series for ages 4-8. It is available for purchase through distributors and retail outlets worldwide, including Baker & Taylor, Amazon, Barnes & Noble, Booktopia, Indigo and the Travels with Zozo... eCommerce website. Each hardcover, premium full color, 32-page bedtime story transports readers to vacation destinations around the world, including Argentina, Zambia, Norway, Bolivia, Japan, Spain, France, Belize, the United States, and many more places. The main character is a “hoppity, floppity, huggable, snuggable pet bunny” named Zozo who has all kinds of fun with local animal friends while exploring and learning. The books are written by A.J. Atlas and illustrated by Anne Zimanski.
  • Wtvi Pbs Charlotte
    Board Member
    Wtvi Pbs Charlotte Mar 2016 - Present
    Charlotte, North Carolina
    WTVI PBS Charlotte is a public media organization committed to creating and airing high-quality, non-commercial, educational programming for viewers in its 13-county service area surrounding Charlotte, North Carolina. Locally-produced programs include: Emmy Award-winning weekly news show, Carolina Impact, that explores people, places and issues that impact the Carolinas; Off the Record, a weekly program providing analysis of the week’s top news stories; Trail of History, a historical look into the events and individuals influencing the Charlotte area; Carolina Business Review; International Success and Charlotte Cooks. Popular national PBS programs include: children’s series, Curious George, Sesame Street and Daniel Tiger’s Neighborhood; educational programs, Nova, Frontline, Nature and Rick Steves' Europe; and entertainment programs, Masterpiece and Great Performances.As a Board Member, my responsibilities include community advocacy, marketing, television station promotion, and promotional event sponsorship.(If you wish to support PBS, please donate to your local affiliate. In Charlotte, that's WTVI PBS Charlotte. Monies given to UNC-TV and SCETV are not shared with WTVI PBS Charlotte. Additionally, Charlotte's PBS station does not receive any state funding. Thank you!)
  • Wttw/Chicago Pbs
    Director - Children'S Program Marketing
    Wttw/Chicago Pbs Feb 1999 - Oct 2000
    WTTW Chicago is a multi-platform public media organization serving the greater Chicago area. As the market leader in children’s television programming with such series as Barney & Friends, Sesame Street and Arthur, WTTW reached a record number of viewers especially in two important demographics, women 18-34 and kids 2-11.As Director of Children’s Program Marketing, my role was to promote the value of these children's television series, develop financial sponsorships, support viewers through event marketing and promote the value of WTTW.Highlights include: • Television Production – Designed, wrote and produced “Chicago’s Own” television campaign, a series of on-air spots focused on highlighting CEOs of local area businesses including Kraft, Quaker Oats, Crate & Barrel, Tootsie Roll, Sears, USA Baby, Chicago White Sox, United Airlines and others.• Event Marketing – Created local events and promotional activities for clients buying national PBS and locally-produced series (e.g. WTTW Day at Santa’s Village, Children’s Museum Month).• Sales – Developed new and established business with advertising agencies and commercial clients including Jewel Food Stores (Albertson), Edward Jones and 3COM.
  • Bohbot Communications
    Vice President - Affiliate Station Sales
    Bohbot Communications 1997 - 1999
    Midwest And South Central United States
    Bohbot Communications was a television syndication sales, advertising and marketing company specializing in the children’s television market.As Vice President of Affiliate Station Sales, my role was to negotiate contracts with television station general managers and program managers carrying a lineup of syndicated programming, to provide customer service for these stations, and to assist in marketing support for the programming.Highlights include:• Customer Service – Provided customer service support for an affiliate base of local stations.• Marketing – Designed marketing material for the animated series Pocket Dragon Adventures and coordinated “FCC-friendly” approval process with various educators and civic organizations.• Syndication Sales – Sold first-run and off-network syndicated children’s TV programs in 63 U.S. markets.• Cable and Station Group Sales – Negotiated multi-million dollar media buying component of programming contracts for station groups and cable networks. • Promoted from Account Executive to Vice President – Affiliate Station Sales.
  • Fox Broadcasting Company
    Community Affairs Manager
    Fox Broadcasting Company 1995 - 1997
    Fox8 Wghp High Point, North Carolina
    FOX8 WGHP is a Fox-affiliated television station serving the Piedmont Triad area including Greensboro, Winston-Salem and High Point, North Carolina. While promoted twice – from Technical Director to Production Services Manager and from Production Services Manager to Community Affairs Manager – my responsibilities ranged from news and commercial production to station branding and community outreach.Community Affairs Manager• Television Production and Marketing – Designed, wrote and produced promotional campaigns (television, radio and print) for all station-sponsored community events, public service announcements and on-air station promotions.• Event Management – Managed staff and volunteers at all station-sponsored community events.• Public Relations – Primary media contact for all promotional activities; station spokesperson; wrote and produced public service announcements; wrote news releases; developed and implemented watch-and-win promotions.• Scheduling and Promotions – Scheduled on-air distribution of network and local on-air promotions.Production Services Manager• Commercial Production – Managed the production of television commercials from conception to completion for sales clients including campaign design, budgeting and creative content.• Sales Support – Liaison between sales clients and videographers and editors.• Copy Writing – Wrote and produced the station’s video sales presentations and locally-produced commercials.Technical Director• Television News Production – Operate GVG 300 switcher, 2-channel DVE, and news matte effects, on a rotating basis, for five different daily newscasts, four weekend newscasts and two weekly sports programs.• Leadership – Direct pre-production for newscasts and sports programming.
  • The University Of Texas At Austin
    Researcher
    The University Of Texas At Austin 1991 - 1995
    Research Experience• Interviewed government officials on school choice policies and coordinated data collection.• Conducted focus group sessions regarding ethnic and gender portrayals in television programming.• Interviewed individuals who produce children’s television programs in order to determine the areas of greatest contribution by children working in the industry.• Surveyed all companies producing children’s television programs to obtain the number of children and capacity in which they worked in the industry.• Statistically analyzed Nielsen ratings data.
  • University Of Pennsylvania
    Researcher
    University Of Pennsylvania 1990 - 1991
    Research Experience• Critiqued TV programs in terms of ethnic diversity, gender role portrayals and educational content.• Interviewed twenty-five fourth grade students about television images within their daydreams.• Conducted a three-month ethnographic study of forty students, kindergarten through 6th grade.• Researcher for Nickelodeon Cable TV consultant Dr. Brian Sutton-Smith.

Susan Scherer Skills

Communication Project Management Research Team Leadership Marketing Event Planning Creative Direction Social Networking Organizational Leadership Writing Microsoft Office Content Development Program Management Strategic Planning Event Management Analytical Skills Problem Solving Time Management Community Outreach Social Media

Susan Scherer Education Details

Frequently Asked Questions about Susan Scherer

What company does Susan Scherer work for?

Susan Scherer works for Wtvi Pbs Charlotte

What is Susan Scherer's role at the current company?

Susan Scherer's current role is Media Executive • Travel, Television, Education.

What schools did Susan Scherer attend?

Susan Scherer attended Ph.d. As A Texas Longhorn; Master's As A Penn Quaker; Bachelor's As A Wisconsin Badger, The University Of Texas At Austin, University Of Pennsylvania, University Of Wisconsin-Madison, Asia | Australia | North, South And Central America | Caribbean | Europe.

What skills is Susan Scherer known for?

Susan Scherer has skills like Communication, Project Management, Research, Team Leadership, Marketing, Event Planning, Creative Direction, Social Networking, Organizational Leadership, Writing, Microsoft Office, Content Development.

Who are Susan Scherer's colleagues?

Susan Scherer's colleagues are William Hughes, Dustin Mills, Alex Birbach, Willy Shane, Beverly Dorn-Steele, Elsie Garner, Larry Lippert.

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