Kirill Pigorev Email & Phone Number

Barcelona, CT, ES

New York, United States

Barcelona, Catalonia, Spain

• Outsourcing of performance marketing and user acquisition services:
• Managing a team of user acquisition managers and partners
• Automating user acquisition and inbound lead generation in Facebook, Google, Tiktok, Twitter, Snapchat and Linkedin Ads worldwide
• Implementing and automating cross-cutting marketing analytics and reporting
• Optimizing user journeys, creating landing pages, and conducting A/B testing
• Developing attribution models for paid channels and a lead-scoring system

New York, United States

• Lyte Foods is a CPG and FoodTech company, producing a full range of sweet confectioneries sustainable for consumers’ health and the environment
• Developing a go-to-market and digital marketing strategy
• Market and competitor research
• Website design and development
• Advertising launch, reporting, and analytics
• Pricing, identifying value propositions, customer development

Barcelona, Catalonia, Spain

• Leading a team on a DSP channel (Moloco)
• Formulating a vision and strategy for channel development
• Conducting meetings with partners, building relationships
• Recruiting and developing team members
• Generating hypotheses for research
• Automating operational processes

Barcelona, Catalonia, Spain

• Leading a team of 3 media buyers (training, development, motivation)
• Developing a KPI system, systematization, and automation of business processes
• Media buying on Facebook, Google, Bing, and Twitter Ads
• Monthly media planning and forecasting
• Building and automating media buying and reporting processes

Moscow

• User acquisition and inbound lead generation through Facebook, Google, Tiktok, Twitter and Snapchat Ads
• Implementing and automating marketing analytics and cross-cutting reporting from impressions to sales
• Optimizing user journeys, creating landing pages and conducting A/B testing
• Developing attribution models for paid channels and a lead scoring system
• Performing research on the incrementality of paid channels (brand search, YouTube ads, Facebook ads)Increased the number of inbound leads and sales by 3 to 5 times while reducing CPL and improving ROAS in the following.
• Joom.com - marketplace for Chinese goods

New York

• Customer acquisition through PPC traffic channels, with an advertising budget exceeding $500k per month yielding positive ROAS results:
• Facebook Ads - increased sales by 3 times YoY
• Google Ads - increased sales by 50+ times YoY
• DoubleClick, Twitter, Snapchat, Pinterest and Bing AdsInvestigating patterns, correlations, and incrementality in promotional channels and automating the media buying process

Moscow

• Leading a team of 3 media buyersFull oversight of project launches, project management, and scaling for all agency clients:
• Sales: preparing of business proposals for potential clients, developing of digital strategies, and media planning
• Project management: creating prototypes of websites and landing pages for clients, assigning tasks to design teams and developers, monitoring execution, and ensuring deadlines are met
• Media buying: preparing and optimizing of advertising campaigns on platforms such as Yandex Direct, Google Ads, Vk.com, Mail.ru, Soloway, Kavanga, Adlabs, Kadam, etc.
• Reporting + Analytics: setting up end-to-end analytics using call-tracking services (Tselevoy Zvonok, Calltouch, Comagic), Google Analytics + Yandex Metrika, conducting A/B testing
• Improving the efficiency of clients' sales funnels

Bali, Indonesia

• Managing search advertising campaigns in Yandex.Direct and Google Ads
• Media planning and budget distribution between advertising campaigns
• Modelling prototypes and designing sales-oriented landing pages, assigning tasks to designers and programmers, and controlling execution
• Customizing web analytics systems such as Google Analytics and Yandex Metrika
• Conducting a comprehensive analysis of clients’ business processes, sales funnels and competitor environment
• Preparing business proposals for potential clients

Moscow

• Bonsport.ru | Lamoda.ru - sport and fashion e-commerce
• Creating an analytical reporting system and automating analytics
• Analyzing sales, promotions, competitive environment, customer base, business processes, promotion channels, and developing recommendations for optimization
• Budget distribution and developing a KPI system for promotion channels
• Customizing web analytics systems: Google Analytics, Yandex.Metrika, Webtrekk, DoubleClick, Efficient Frontier
• Conducting website A/B testing, improving usability, and increasing conversion rate