Outsourcing of performance marketing and user acquisition services:• Managing a team of user acquisition managers and partners• Automating user acquisition and inbound lead generation in Facebook, Google, Tiktok, Twitter, Snapchat and Linkedin Ads worldwide• Implementing and automating cross-cutting marketing analytics and reporting• Optimizing user journeys, creating landing pages, and conducting A/B testing• Developing attribution models for paid channels and a lead-scoring system• Performing research on incrementality and correlationIncreased the number of ICP leads and sales by 3 to 5 times while improving ROAS and reducing CPL in the following projects:• Bir.ch (formerly revealbot.com) - paid marketing automation software [B2B SAAS, martech]• Goodsync.com - backup and sync tool [B2B/B2C]• Roboform.com - password manager• Easytip.net - cashless tipping platform [B2B]• Simple App - fasting & nutrition tracker (Palta backed), 15 mln installs• Fridgenomore.com - 15-min grocery delivery app in NYC• Zelf.co - neo bank in a chatbot for zoomers

Lyte Foods is a CPG and FoodTech company, producing a full range of sweet confectioneries sustainable for consumers’ health and the environment• Developing a go-to-market and digital marketing strategy• Market and competitor research• Website design and development• Advertising launch, reporting, and analytics• Pricing, identifying value propositions, customer development

• Leading a team on a DSP channel (Moloco)• Formulating a vision and strategy for channel development• Conducting meetings with partners, building relationships• Recruiting and developing team members• Generating hypotheses for research• Automating operational processes

• Leading a team of 3 media buyers (training, development, motivation)• Developing a KPI system, systematization, and automation of business processes• Media buying on Facebook, Google, Bing, and Twitter Ads• Monthly media planning and forecasting• Building and automating media buying and reporting processes

• User acquisition and inbound lead generation through Facebook, Google, Tiktok, Twitter and Snapchat Ads• Implementing and automating marketing analytics and cross-cutting reporting from impressions to sales• Optimizing user journeys, creating landing pages and conducting A/B testing• Developing attribution models for paid channels and a lead scoring system• Performing research on the incrementality of paid channels (brand search, YouTube ads, Facebook ads)Increased the number of inbound leads and sales by 3 to 5 times while reducing CPL and improving ROAS in the following projects:• Joom.com - marketplace for Chinese goods• Appodeal.com - advertising platform for mobile application monetization• Republic.com - crowd-investing platform• Auslogics.com - PC software• Liteforex.eu + Roboforex.com - international Forex brokers• Ucoz.com - website builder• Sleepandglow.com - beauty and anti-aging sleep accessories• Nexters.com - game development and app promotion service

Customer acquisition through PPC traffic channels, with an advertising budget exceeding $500k per month yielding positive ROAS results:• Facebook Ads - increased sales by 3 times YoY• Google Ads - increased sales by 50+ times YoY• DoubleClick, Twitter, Snapchat, Pinterest and Bing AdsInvestigating patterns, correlations, and incrementality in promotional channels and automating the media buying process

Leading a team of 3 media buyersFull oversight of project launches, project management, and scaling for all agency clients:• Sales: preparing of business proposals for potential clients, developing of digital strategies, and media planning• Project management: creating prototypes of websites and landing pages for clients, assigning tasks to design teams and developers, monitoring execution, and ensuring deadlines are met• Media buying: preparing and optimizing of advertising campaigns on platforms such as Yandex Direct, Google Ads, Vk.com, Mail.ru, Soloway, Kavanga, Adlabs, Kadam, etc.• Reporting + Analytics: setting up end-to-end analytics using call-tracking services (Tselevoy Zvonok, Calltouch, Comagic), Google Analytics + Yandex Metrika, conducting A/B testing• Improving the efficiency of clients' sales funnels

• Managing search advertising campaigns in Yandex.Direct and Google Ads• Media planning and budget distribution between advertising campaigns• Modelling prototypes and designing sales-oriented landing pages, assigning tasks to designers and programmers, and controlling execution• Customizing web analytics systems such as Google Analytics and Yandex Metrika• Conducting a comprehensive analysis of clients’ business processes, sales funnels and competitor environment• Preparing business proposals for potential clients

Bonsport.ru | Lamoda.ru - sport and fashion e-commerce• Creating an analytical reporting system and automating analytics• Analyzing sales, promotions, competitive environment, customer base, business processes, promotion channels, and developing recommendations for optimization• Budget distribution and developing a KPI system for promotion channels• Customizing web analytics systems: Google Analytics, Yandex.Metrika, Webtrekk, DoubleClick, Efficient Frontier• Conducting website A/B testing, improving usability, and increasing conversion rate• Developing and implementing internal and external loyalty programs