Kirill Pigorev Email & Phone Number

Barcelona, Ct, Es

Barcelona, Ct, Es

New York, United States

Barcelona, Catalonia, Spain

Outsourcing of performance marketing and user acquisition services:• Managing a team of user acquisition managers and partners• Automating user acquisition and inbound lead generation in Facebook, Google, Tiktok, Twitter, Snapchat and Linkedin Ads worldwide• Implementing and automating cross-cutting marketing analytics and reporting• Optimizing user journeys, creating landing pages, and conducting A/B testing• Developing attribution models for paid channels and a lead-scoring system• Performing research on incrementality and correlationIncreased the number of ICP leads and sales by 3 to 5 times while improving ROAS and reducing CPL in the following projects:• Bir.ch (formerly revealbot.com) - paid marketing automation software [B2B SAAS, martech]• Goodsync.com - backup and sync tool [B2B/B2C]• Roboform.com - password manager• Easytip.net - cashless tipping platform [B2B]• Simple App - fasting & nutrition tracker (Palta backed), 15 mln installs• Fridgenomore.com - 15-min grocery delivery app in NYC• Zelf.co - neo bank in a chatbot for zoomers

New York, United States

Lyte Foods is a CPG and FoodTech company, producing a full range of sweet confectioneries sustainable for consumers’ health and the environment• Developing a go-to-market and digital marketing strategy• Market and competitor research• Website design and development• Advertising launch, reporting, and analytics• Pricing, identifying value propositions, customer development

Barcelona, Catalonia, Spain

• Leading a team on a DSP channel (Moloco)• Formulating a vision and strategy for channel development• Conducting meetings with partners, building relationships• Recruiting and developing team members• Generating hypotheses for research• Automating operational processes

Barcelona, Catalonia, Spain

• Leading a team of 3 media buyers (training, development, motivation)• Developing a KPI system, systematization, and automation of business processes• Media buying on Facebook, Google, Bing, and Twitter Ads• Monthly media planning and forecasting• Building and automating media buying and reporting processes

Moscow

• User acquisition and inbound lead generation through Facebook, Google, Tiktok, Twitter and Snapchat Ads• Implementing and automating marketing analytics and cross-cutting reporting from impressions to sales• Optimizing user journeys, creating landing pages and conducting A/B testing• Developing attribution models for paid channels and a lead scoring system• Performing research on the incrementality of paid channels (brand search, YouTube ads, Facebook ads)Increased the number of inbound leads and sales by 3 to 5 times while reducing CPL and improving ROAS in the following projects:• Joom.com - marketplace for Chinese goods• Appodeal.com - advertising platform for mobile application monetization• Republic.com - crowd-investing platform• Auslogics.com - PC software• Liteforex.eu + Roboforex.com - international Forex brokers• Ucoz.com - website builder• Sleepandglow.com - beauty and anti-aging sleep accessories• Nexters.com - game development and app promotion service

New York

Customer acquisition through PPC traffic channels, with an advertising budget exceeding $500k per month yielding positive ROAS results:• Facebook Ads - increased sales by 3 times YoY• Google Ads - increased sales by 50+ times YoY• DoubleClick, Twitter, Snapchat, Pinterest and Bing AdsInvestigating patterns, correlations, and incrementality in promotional channels and automating the media buying process

Moscow

Leading a team of 3 media buyersFull oversight of project launches, project management, and scaling for all agency clients:• Sales: preparing of business proposals for potential clients, developing of digital strategies, and media planning• Project management: creating prototypes of websites and landing pages for clients, assigning tasks to design teams and developers, monitoring execution, and ensuring deadlines are met• Media buying: preparing and optimizing of advertising campaigns on platforms such as Yandex Direct, Google Ads, Vk.com, Mail.ru, Soloway, Kavanga, Adlabs, Kadam, etc.• Reporting + Analytics: setting up end-to-end analytics using call-tracking services (Tselevoy Zvonok, Calltouch, Comagic), Google Analytics + Yandex Metrika, conducting A/B testing• Improving the efficiency of clients' sales funnels

Bali, Indonesia

• Managing search advertising campaigns in Yandex.Direct and Google Ads• Media planning and budget distribution between advertising campaigns• Modelling prototypes and designing sales-oriented landing pages, assigning tasks to designers and programmers, and controlling execution• Customizing web analytics systems such as Google Analytics and Yandex Metrika• Conducting a comprehensive analysis of clients’ business processes, sales funnels and competitor environment• Preparing business proposals for potential clients

Moscow

Bonsport.ru | Lamoda.ru - sport and fashion e-commerce• Creating an analytical reporting system and automating analytics• Analyzing sales, promotions, competitive environment, customer base, business processes, promotion channels, and developing recommendations for optimization• Budget distribution and developing a KPI system for promotion channels• Customizing web analytics systems: Google Analytics, Yandex.Metrika, Webtrekk, DoubleClick, Efficient Frontier• Conducting website A/B testing, improving usability, and increasing conversion rate• Developing and implementing internal and external loyalty programs