Will Barton Email & Phone Number

Chicago, Il, Us

Minneapolis, Minnesota, United States

▪ Client-facing role on one of the agency’s largest and newest clients.• Assisted in the creation and formatting of the university’s system-wide campaigns SOW, that generated $4.5 million in agency fees.• Participated in the onboarding of a large university system client and partook in the client meetings. - Put together the visual aid components for the onboarding meeting. - Drove the onboarding meeting flow and performed information gathering throughout the large… Show more ▪ Client-facing role on one of the agency’s largest and newest clients.• Assisted in the creation and formatting of the university’s system-wide campaigns SOW, that generated $4.5 million in agency fees.• Participated in the onboarding of a large university system client and partook in the client meetings. - Put together the visual aid components for the onboarding meeting. - Drove the onboarding meeting flow and performed information gathering throughout the large university client onboarding and pre-production meetings.• Collaborated with the strategy team on a competitive audit for this large client, performing market research, data collection, and competitive analysis.▪ Account lead on a high-level campaign for a restaurant in Mall of America; included rebranding and an expansion playbook, which included new brand name, brand logo, and brand language. • The campaign was four phases and I collaborated with creative, media, and strategy teams to present new findings to the GM and owner on a weekly basis.• Led my internship team in presenting our weekly competitive advertisement and strategic insights to the agency.▪ Conducted performance analysis for one of the agency’s highest revenue-generating consumer brand clients.• Comparative analysis of 2024 and 2022 brand claims performance, which was presented to the clients for insight going forward.• Assisted in proofreading and formatting client-facing presentations.▪ Wrote multiple project briefs for creative team kick-off on a large account.• Led the kick-off meetings with internal creative and media teams to start the creative development of these assets▪ Co-founded the agency-wide AI committee• Tasked with understanding innovation AI technologies and implementation strategies to help enhance work efficiency and effectiveness. Show less

Minneapolis, Minnesota, United States

▪Conducted comprehensive market research on the season lengths of eight (8) youth sports across various regions in the U.S. (Midwest, South, East Coast, West Coast)• Developed report to assist the sales team in strategically timing lead generation and cold calls to maximize conversion rates.▪Generated sales leads, made cold calls, collaborated with team members on sales and marketing strategies, and identified opportunity areas• Found and reached out to 200-300 prospects per week… Show more ▪Conducted comprehensive market research on the season lengths of eight (8) youth sports across various regions in the U.S. (Midwest, South, East Coast, West Coast)• Developed report to assist the sales team in strategically timing lead generation and cold calls to maximize conversion rates.▪Generated sales leads, made cold calls, collaborated with team members on sales and marketing strategies, and identified opportunity areas• Found and reached out to 200-300 prospects per week and led them through various steps of the sales process. • Generated 10-15 sales leads per week with potential customers via cold calling and nurtured relationships to increase conversions.▪Actively participated in content marketing planning and development that resulted in an increase of over 40x in clicks and over 200x in impressions.• Performed search engine optimization (SEO) activities to appeal to potential customers. - Built out 15 articles per week corresponding to industry-leading keywords that drove the company’s organic search traffic to the website. - Monitored SEO campaign performance, rankings, and traffic to create in-depth, actionable performance reports. Show less

Wayzata, Minnesota, United States

▪Executed brand marketing, data insights, and content development activities to support strategic marketing and technology initiatives for Cargill North America Animal Nutrition and Health’s Strategic Marketing and Sales teams.• Analyzed market research and company findings to build a business case to increase Cargill’s Veterinarian Equine Nutrition Program enrollment.• Developed national marketing materials and project plan for Veterinarian Outreach Program to increase knowledge of… Show more ▪Executed brand marketing, data insights, and content development activities to support strategic marketing and technology initiatives for Cargill North America Animal Nutrition and Health’s Strategic Marketing and Sales teams.• Analyzed market research and company findings to build a business case to increase Cargill’s Veterinarian Equine Nutrition Program enrollment.• Developed national marketing materials and project plan for Veterinarian Outreach Program to increase knowledge of equine nutrition.• Collaborated with the sales team to design training documentation for 19 product lines to improve their understanding of equine feed products. Show less

St Paul, Minnesota, United States

▪Executed minor league baseball promotions and customer service initiatives for every home game.• Facilitated 10+ operational in-game events per game to ensure an excellent fan experience.- Executed every in-game promotional fan event• Assisted in set-up and take-down of all on-field promotions.

St Louis Park, Minnesota, United States

▪Planned and monitored the company's social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales.

St Louis Park, Minnesota, United States

▪Boosted company awareness, set up and took down displays, and interacted with potential customers at events.

Edina, Minnesota, United States

▪Taught children ages 3-12 how to perform basic swimming techniques and how to be comfortable in water.

Bachelor'S Degree, Business And Marketing Education, Graduated

Activities and Societies: Dean List 5x, UMN Special Olympics Club Member, Advertisement Club Member and Sigma Phi Epsilon Fraternity Member

High School Diploma, Graduated

Activities and Societies: Varsity Baseball, School Spirit Club, National Honors Society