Associate Art Director
Dhaka, Bangladesh
Associate Art DirectorNov 2020 - Aug 2022 (1 yr 10 mos), Dhaka, BangladeshAfter my promotion from Senior Visualizer to Associate Art Director at WebAble, I worked with a diverse portfolio of brands, including Aarong, ACI, Akij Group, Bata, CEAT, Concord, DBL Ceramics, Denim, FAO, Land O’Lake's, and the SMC Condom Portfolio (Sensation, U&Me, Xtreme, Amore). My role extended beyond design—I was actively involved in business development, contributing significantly to client acquisition through strategic brainstorming, creative pitches, and business-winning presentations.Key Contributions:Led creative campaigns and promotional videos for SMC’s Safe Sex Campaign, helping the team win a DMA Award for their innovative approach.Took charge of illustration and animation projects, often working solo to deliver highly creative, visually impactful content.Collaborated with WebAble Tech on interactive storytelling projects, such as a game for ICCCAD, blending art with tech to craft immersive user experiences.Worked on multiple User Interface (UI) projects, growing a deep interest in user experience (UX) design. This passion led me to explore platforms like IxDF and dive into UX-focused learning materials, ultimately guiding my shift from traditional advertising to the UX design field.With this cross-disciplinary approach, I began transitioning from advertising into the world of UX design, driven by my belief in the power of art and technology to shape engaging user experiences.Skills: Creative Direction | Business Development | UX/UI Design | Visual Design | Animation | Strategic Pitching | Interactive Storytelling | Client Acquisition