The 000 ("Triple Zero") Movement: The pursuit of the smallest details that make the biggest differenceSince its inception, 000 has remained independent and committed to storytelling with unparalleled depth—meticulously uncovering nuances and untold details that have woven the fabric of Porsche’s revered culture. Today, 000 is distributed in more than 65 countries around the world, and with the appointment of Larry as CEO, the brand is poised to accelerate its global expansion in media, motorsport, events, and luxury goods. A proven leader and seasoned executive, Larry has held senior leadership positions at eBay and PayPal—where he helped scale and transform both businesses into global brands that have touched more than 500 million users. Prior to joining 000, Larry was one of the early executives at global Fintech disruptor Rapyd, where he was foundational in building the business from a $40 million valuation to its latest valuation of $15 billion. His personal connection with the Porsche brand, both as a collector and an enthusiast, comes with unique networks globally.The driving force behind 000 Magazine from it's first day of inception to today is to capture stories with unparalleled depth of research, to uncover nuances and untold details in a format that respects the efforts of the people and the cars that have woven the fabric of Porsche's revered culture today. While photography captures a moment in time, skillful words can reach back in time and capture moments not measured in seconds, but in days, weeks, or even months. 000 Magazine artfully combines eloquent prose with breathtaking photography, creating museum-quality issues that celebrate the human spirit's courage to conquer what seems impossible, only to realize the inevitability of it all in hindsight.Ultimately, 000 is a testament to passion over reason. It defies reason for 000 Magazine to exist, but it does, thanks to the unwavering passion that fuels every decision made by the talented team at 000. For those who have experienced 000 and those who share our passion, they grasp the profound truth that excellence has always eluded the confines of mere reason. Is 000 a magazine? Is it a motorsports team that has held wins and broken records at the Pikes Peak International Hill Climb? Is it a curator of automotive art through the gallery of its Rare Shades Events? Is it an editor of exclusively commissioned Porsche vehicles? Is it a luxury and lifestyle marque? Or is it simply a state of mind?Start here (www.000magazine.com) and see where it takes you …