Lin Lin Liu Email & Phone Number

Boston, Massachusetts, United States

• Build advanced paid marketing strategies across search, display, performance max and social campaigns
• Strategize campaign budget, audience targeting, bid models, conversion tracking, A/B testing and landing page experiences
• Manage a lead generation campaign which generates 44% revenue growth year over year with in-platform optimizations
• Collaborate with analytics team to derive granular performance insights, forecasting and implement data-driven adjustments
• Proactively stay on top of platform updates and develop testing plans to uncover market trends

Boston, Massachusetts, United States

• Launched Google Ads and Microsoft Bing Ads campaigns, monitored and ensured campaign performance
• Conducted keyword research and created campaign assets based on best practices and brand guidelines
• Assisted in shaping PPC search strategies and define performance parameters to better align on business objectives
• Worked with analytics team to provide weekly and monthly performance updates and optimization plans

• Formulated search engine optimization (SEO) strategies to improve organic website traffic
• Organized 20+ blog posts with high-quality keywords to improve user engagement rate and click-through rate
• Kept track on industry insight such as trending travel topics, restaurant rankings and tickets info

• Joined campaign brainstorming sessions and provided media recommendations
• Supported account executives to develop integrated social strategies and pr tactics
• Identified optimization opportunities and executed projects aligned with clients' demand
• Conducted industry research, monitored media coverages and organized insight-led briefs

• Executed keyword research and organized SEO-based blog posts to improve website performance
• Implemented search engine optimization strategies on WordPress to enhance website rankings
• Increased 30% website visits within one month through creative content strategy and technical website optimizations
• Supported digital marketing team to sustain social content calendars, including Facebook, Instagram and YouTube

Master'S Degree, Strategic Marketing Communication, 3.91/ 4

Courses: Brand Management, Integrated Strategy, Behavior Economics, Digital Marketing, Visual Storytelling, Creative Writing, Creative.

Bachelor'S Degree, Radio And Television

Courses: Media Management, Media and Communication Theories, Communication Research Methods, Public Relations, Video Photography