Lin Lin Liu Email & Phone Number

Boston, Massachusetts, United States

• Build advanced paid marketing strategies across search, display, performance max and social campaigns• Strategize campaign budget, audience targeting, bid models, conversion tracking, A/B testing and landing page experiences• Manage a lead generation campaign which generates 44% revenue growth year over year with in-platform optimizations• Collaborate with analytics team to derive granular performance insights, forecasting and implement data-driven adjustments• Proactively stay on top of platform updates and develop testing plans to uncover market trends

Boston, Massachusetts, United States

• Launched Google Ads and Microsoft Bing Ads campaigns, monitored and ensured campaign performance• Conducted keyword research and created campaign assets based on best practices and brand guidelines• Assisted in shaping PPC search strategies and define performance parameters to better align on business objectives• Worked with analytics team to provide weekly and monthly performance updates and optimization plans

• Formulated search engine optimization (SEO) strategies to improve organic website traffic• Organized 20+ blog posts with high-quality keywords to improve user engagement rate and click-through rate• Kept track on industry insight such as trending travel topics, restaurant rankings and tickets info

• Joined campaign brainstorming sessions and provided media recommendations• Supported account executives to develop integrated social strategies and pr tactics• Identified optimization opportunities and executed projects aligned with clients' demand• Conducted industry research, monitored media coverages and organized insight-led briefs

• Executed keyword research and organized SEO-based blog posts to improve website performance• Implemented search engine optimization strategies on WordPress to enhance website rankings• Increased 30% website visits within one month through creative content strategy and technical website optimizations• Supported digital marketing team to sustain social content calendars, including Facebook, Instagram and YouTube

Master'S Degree, Strategic Marketing Communication, 3.91/ 4

Courses: Brand Management, Integrated Strategy, Behavior Economics, Digital Marketing, Visual Storytelling, Creative Writing, Creative.

Bachelor'S Degree, Radio And Television

Courses: Media Management, Media and Communication Theories, Communication Research Methods, Public Relations, Video Photography