MUD Studio Berlin, the unique International Make-Up School in Germany.Make-Up Designory, the largest make-up school in USA, was founded over a decade ago to bring excellence to make-up education. Accomplished professional make-up artisans, who share a passion for creating an inspirational learning environment, teach our students practical and sophisticated skills. With two thriving campuses in Los Angeles and New York, students from around the world join MUD to study the state of the art in beauty make-up artistry, hairstyling, character and special effects make-up.Make Up Designory has graduated some of the finest make-up artists in the industry into “starring roles” – from Hollywood to Broadway and the runways of Europe.

Based in Milan (Italy), our agency supports premium cosmetic companies to develop their business globally or locally.With strong International skills, we consult and develop export projects, distribution analysis, marketing strategies, public relations, media planning and buying, trade marketing, visual merchandising and CRM.Globetrotting from Milan to L.A, from Reykjavik to Sidney, we aim to understand our brands and spread their beauty around the world.

Company: AKSAL group - Yan&OneMissions:o Project leading to open Yan&One, the world’s largest beauty store in Casablanca and roll-out all over Morocco as beauty retail chain o Head of Category Managers - Head of merchants for import and local purchase of cosmetic brandso Management of leverage tools: Trade Marketing, CRM, Merchandising o Set-up of distribution department o Business development and sourcing of new brands

Client: Youngblood Mineral Cosmetics Missions: o Marketing strategy and brand repositioning, o International markets management for distribution,o Business development and new countries opening, o Earned, owned and bought media management.US Business VISA B1/B2 Valid until July 2026o e-commerce and digital marketing,o Merchandising, training and e-learning

Consultant Missions: Marketing and PR/Media for international cosmetic brands to establish their awareness over the Italian market. (Burberry, Montblanc, Jimmy Choo, Lanvin, Balmain, Van Cleef & Arpels, Karl Lagerfeld) Missions: Marketing and PR/Media for Italian cosmetics brands to support their global development. (Laboratori Hur, LiuJo, la Perla, Ferrari)

MUD Studio Milano, the first International Make-Up School in Italy.Make-Up Designory, the largest make-up school in USA, was founded over a decade ago to bring excellence to make-up education. Accomplished professional make-up artisans, who share a passion for creating an inspirational learning environment, teach our students practical and sophisticated skills. With two thriving campuses in Los Angeles and New York, students from around the world join MUD to study the state of the art in beauty make-up artistry, hairstyling, character and special effects make-up.Make Up Designory has graduated some of the finest make-up artists in the industry into “starring roles” – from Hollywood to Broadway and the runways of Europe.

- Distribution company founded to develop international and premium cosmetics brands over the Italian market – cross channels of retail (premium perfumeries, perfumery chains, SPAs, salons and pharmacies) - Brands in distribution: o The Organic Pharmacy – Organic skin care brand – LONDONo BioEffect – skin care brand based on biotechnology – REYKJAVIK o MUD make-up Designory – professional make-up brand – LOS ANGELES- MUD Studio Milano: opening and set-up of the first international make-up school in Italy, founded over a decade in the USA, famous for bringing excellence in make-up education to professional make-up artists and final consumers. Courses: corrective make-up, bridal, studio make-up, high fashion, FX, hairstyling.

- Creation and structure of the department, elaboration of the yearly marketing plan, and budgets.- Set-up of the marketing plan for specific and exclusive brands- Elaboration of the media and communication plan, PR events and Trade Marketing- Launch of the CRM program and web site (June 2006), e-commerce project

Head of Category Parfums - Optimisation of the Category Parfums (60% of the whole sell-out – 350 M€)- Brands and products management, rationalisation, sourcing of new and exclusive brands.- Product development for Sephora Private Label together with SEPHORA US

Negotiation with suppliers and support to the Southern European subsidiaries- Category management (make-up and fragrances) - Set-up of a 3-year marketing plan for retail and communication to support the subsidiaries

- Structural improvement and management of the department- Implementation of a new economic model to negotiate and rent in-store advertising- Increase of the net result: from 1M€ to 10M€ (into 2 years)

5 stores- Opening and set up (assortment, merchandising, format) of the first German store- Openings and management of four other stores throughout Germany

Field experience while ending my doctoral thesis

Store opening eventsPRCustomer relationship Management