Client: AstraZeneca, Dermira- Hired during a transitional period to help build client relations & internal team structure- Collaborated with executives to define & propel agency's vision- Negotiated agreements between employees to clarify direction, resolve conflict, & promote positive growth- Managed budgets for all channels & monitored return across all investment

Client: Eli Lilly Pharmaceuticals- Negotiated $20MM contracts, reduced costs & secured significant AV- Built a strong rapport with clients & internal teams; Digital POC- Correlated digital metrics with client objectives using RX tools, e.g. Crossix, IMS- Proved performance & propelled profitability YOY- Identified areas of growth, presented clients with new technologies & spearheaded the execution of such across 10 brands- Collaborated with senior analysts on reporting; evaluated & optimized performance metrics as the industry advanced

Client: Proctor & Gamble- Maintained 15+ campaigns across a full year for Proctor & Gamble; strategy centered around video with the goal of unique reach- Assisted in the transition to 100% measurable media, leading collaborations with partner, ad server & tech integrations- Led development of inter-team processes; created status documents, budget & reporting trackers, RFP & plan templates

Client: The Home Depot - Constructed 50+ digital campaigns, amounting to over $20MM, that most strategically use digital media dollars to the greatest benefit of my clients; plan elements vary from DMP implementation, native integrations, and large-scale custom sponsorships- Led correspondence between clients, Carat, and creative agencies to facilitate seamless creation + trafficking of creative assets- Mentored assistant planners, coaching them through their responsibilities as they enter the media industry, and provided feedback on their assignments

Client: Marriott Hotels- Collaborated with multiple teams across OOH, social, search, research to craft integrated, highly targeted, strategic campaigns focusing mainly within the travel vertical towards the frequent business traveler- Facilitated the RFP process & evaluated tactics to create meaningful plans structured to standout in a cluttered environment- Maintained relationships with vendors/publishers & remained knowledgeable of the ever-evolving trends within the digital sphere - Aided GroupM’s shift towards buying on 100% viewability; Monitored pacing & managed technological issues associated with this trend alongside leaders in the industry- Worked extensively within excel to organize data for billing, trafficking, reporting/analytics & ensure implementation accuracy- Reiterated the importance of exercising professionalism in high pressure situations while maintaining the client’s best interest

-Created flowcharts, campaign outlines & research documents that maintained office efficiency and aided project clarity-Worked extensively with Excel and STRATA - interpreting indices, uploading avails, and preparing pre-buys-Communicated with vendors- sending RFPs & calling station reps, and requesting invoices from traffic & accounts receivable-Coordinated with finance, input invoicing into SBMS (digital/spot/outdoor), reconciled invoices & matched million dollar budgets-Monitored campaigns by downloading, organizing and sorting feedback from Nielsen Sigma Reports for TxDOT & DSHS PSA’s-Assisted with planning through research, creating decks, & creating campaign binders with I.O’s/Buy detail reports

Bachelor's Degree

Main Goal: To amplify the voices of the Center61 members and be ambassadors of their causes.-Planned a wide span of events to promote collaboration and networking with organizations of similar interest.-Took on creative projects within the center to inform members of important news, as well as educate about fellow organizations to aid further collaboration.-Interviewed members to learn how we can enhance their experience at Center61. The main goal was to create blogs about their history and success as an organization, learn what part Center61 played in that success, and promote their cause on all of our social media.-Learned the value of a co-working space and the synergy it creates.-Got the opportunity to have a hand in these organization's journey to make an impact on the world!

Personal Sales and Media Planning.The experience to learn the art of personal sales was at first daunting, but the combination of a great work environment and an awesome team allowed me to excel quickly! Learning how to adjust communication tactics based on the client and their personality/needs was an invaluable skill to acquire. I also received firsthand experience crafting media plans for many types of enterprises with a variety of budgets.

This opportunity really emphasized the value of hard work, how to stay calm in hectic situations and work under serious pressure. I also had the chance to further enhance my concept of impeccable customer service.

My experience here taught me the priceless value of great customer service. This knowledge has served me greatly in every avenue of my career thus far.