Lin Li Email & Phone Number

Remote

Remote

Shenzhen, Guangdong, China

● Led new product launching on Makuake (one of the biggest crowdfunding Platforms) and the officialwebsite, respectively reaching first place in the history of crowdfunding amounts to $5m (2021) andSecond Place $3.7m in (2020). Generated leads of 15k.● Develop traffic plans (SEO and content strategy), and optimized overall content operation andmanagement, including h tags, Alt tags, meta descriptions, structured data markup, etc. Monthlyachieved user visits surpassed 1.8m, and the bounce rate dropped from 49.2% to 42.9%.● Implemented sales plans with cross-functional teams, and increased ROI from 0.8 to 3.5, and CVRfrom 0.07% to 0.26%. Achieved annual sales of $2m in 2020, and $5m in 2021.● Conducted brand updating project, working closely with one of the biggest public agencies inJapan, Dentsu, and our team won the gold Public Relations Award in Asia.● Optimized users’ shopping experience by adding local payments, product comparison guidance,etc. Reduced pre-sales consultation by 20%.

Beijing, China

Job Content 1: Create trending content or activities● Collaborated with domestic and international content operations teams to promote NGOeducation events.● Discover the TikTok trending educational content. And develop a plan for promoting the event, and coordinate the internal advertising resource.Results: The sharing of high-educational videos is 20% higher than usual, and the averagepenetration rate of high-quality cases can be as high as 70%.Job Content 2: Team training for HTML5 configuration● Train team members in Japan and Beijing to build HTML5 pages with the internalplatform of TikTok.● Collect opinions and suggestions and provide feedback to the platform team.Results: Saved time and employee education costs for the company.

Master'S Degree, Japanese Studies

Bachelor Of Education - Bed, Japanese Studies