Shake Advertising is an independent advertising agency focusing on the premium and luxury industry. We are creating brilliant events, creative and budget-adapted strategies, unconventional promotional materials, and top marketing consultancy.The agency services include strategy, planning, and execution for communication campaigns across all channels, media relation services, event management, community management, and creative services for leading companies.We are working for companies such as Chanel, GSK, Tommy Hilfiger, Janssen Pharma, Raiffeisen Bank, Emporio Armani, Servier Pharma, Sensodyne, Max Mara, Mango, Triumph.Responsibilities @ Shake: Active team player, defining the long-term strategy, supporting every department from financial & budget to creative services, accounting & administrative. Marketing consultancy for top agency clients.

Lecture the INTEGRATED MARKETING COMMUNICATION COURSE for the Master Program in Strategic Marketing - School of Management-Marketing at the Romanian - American University

1. Zygo Construct (2008-2011) - Construction company dealing in diamond cutting and diamond drilling. The company grew in two years to more than 25 employees and one of the top 3 diamond contractors in Romania with clients such as Strabag, Bog'Art, Heberger, Poor.Zygo was acquired in 2011.2. My365Cashback Card, City Taste, Beauty Pass, GetaDeal.ro (2011-2012) - Demand stimulation products under Saint Discounts umbrelllaSaint Discounts was acquired in 2011.3. Naturami Intergreen (2013-2015) - Scientific project dedicated to the creation of the firstcarbon-negative thermo-insulation board. The base material is straw, and after two years of development, the new material received approval from the national construction council.Naturami was acquired in 2015.4. Smart Drone (2020-2021) - Scientific project dedicated to the developing of a topography UAV solution for a European Space Agency event. The project qualified in the final of this event.Smart Drone was acquired in 2021.5. TalkingHeads (2022 ) - web3 design studio, generative nft art, metaverse art.

At Hilti, I've managed Direct Fastening (including PowderActuated tools), Screw Fastening & Rotary Drilling, and lasers Categories (est. 20.000 SKUs. ). My role was also to offer training to the sales force and key commercial partners. Key achievements: - New pricing strategy "FairPrice" for all existing customers, - New procedures for selling the consumables that contain gun power, approved by Lethal and Non-lethal guns Police Department. This new procedure was very successful in generating a new wave of professionals that use the highly efficient Hilti DirectFastening tools.

Started as a Junior product manager in Marketing Department at Colgate Palmolive. My role was to assure the growth of the Toothbrush category in terms of volume, value, and profit. The category reached the highest ever SOM in Romania (+60%). My secondary assignment was as Marketing Research Manager - supervising all market research activities including monthly shares, and quantitative and qualitative research. Key projects and achievements:- The CP Toothbrushes market share has increased by 10 points (in value and in volume).- Successful NPLs - Colgate 360 toothbrush - no.1 SKU in the market with over 10% value market share, 6 months after launch.- Created and implemented a national Education Campaign in promoting the basic rules of oral care.- Coordinated European Market Basket Project to select the best promotional and printing suppliers for the EMEA region.

Junior Finite Element Analysis (FEA).Key achievements:- Training for Catia 3D modeling modules and Nastran FEA software. - Stress distribution simulations for Renault and Nissan