Sales and Marketing Director passionate of transforming the customer experience into solutions that provide value to their business. I lead not a sales team but a Consultive Experts that understand our customer pains and the way to relieve them through punctual effective technological solutions. Our customer pains are our pains and their solutions our final goal.I have defined the boundaries of the FY16 sales strategy and stablished the sales and marketing processes that will help us to achieve a business growth of 30%.I have opened business relationships with Dell and SugarCRM in order to be direct partners and in the case of Sugar CRM to be a Premium Partner. Quota for Q4FY15 has been overachieved since November and it is expected to be closed 50% above the plans. It was completed through my relationship with key customers in the West region in Mexico, and with the implementation of new sales mechanics such as Social Selling and Consultive Selling within the company.

Country Director responsible of Netmark’s commercial business and value delivery to our Customers. Accountable not only to strategize the Sales & Marketing plans but also making sure they are perfectly executed to achieve Quotas and Sales Results. Responsible to create innovative value on services and solutions to our Target Accounts and Customers to increase business loyalty and business growth with them. Lead and reinforce our key partnership with Microsoft, SAP and Hewlett Packard.

Regional Manager responsible of Netmark’s branch office at Guadalajara. Accountabilities include the Commercial and Service Delivery operations for Latin America and the West & Bajio Country region. Responsible to articulate the Sales & Marketing strategies of our Cloud solutions, Cloud services and Analytics solutions in the region, as well as their implementation and service monitoring. Solid and close partnership with Microsoft, SAP and HP is kept to achieve business goals expectations. Scope of duties also includes the “Total Customer Experience” guarantying the complete customer satisfaction and successful implementation of our services and products.

I am the President of the HP Mexico Project Management Committee. Under this role I am responsible of the all the Project Management committees in the country that have the following coverage: definition of strategies and programs for the training and certification of Project Managers at HP, promote knowledge sharing and best practices, implementation of Project Management as a service at HP, extend the project management culture in all the business units and work on strategies to increase the volume of Project Management services that could come to Mexico. I am also an instructor for the PMI certification programs at HP.

I have been working at HP for the last 16 years. I am working at Mexico IT Development Center focused on delivery of services, design of IT solutions, optimization of processes, coordinating worldwide teams and managing the interaction with different Business Partners and Customers. My key responsibilities as WW Program Manager have been:1) Management of more than 20 projects simultaneously related with legal requirements and with the HP global records management policy. Identifying the legal or sensitive information from each application, designing a solution to obtain the data and storing a copy of this data in the ERMS data warehouse. Coordination of multiple business teams and IT teams around the world was needed, multiple technologies were touched and diverse complex applications were impacted. This project was successfully delivered under a very tight schedule and a lot of uncertainty on requirements.2) Lead the implementation of quality process and quality standards in the LabNET Development Team. We were the pioneers in our center implementing Continues Integration, Test Driven Development and following a strict alignment to the SDLC Testing Process.3) Creation, design and implementation of the “.NET Center of Expertise” for the Global Application Delivery Center in Mexico. Having as objective to integrate an experienced .NET team that would lead and manage all the .NET initiatives within our Global Application Delivery Center. The number of projects managed by this team increased 100% against the previous year. Also It was achieved a continue year after year increase on efficiency and productivity; only in the first year we had a 20% improvement and in the last year we had more than 30% increase in productivity.4) Implementation of “Service Delivery Model” as a pioneer in our Global Application Delivery Center. Structuring policies, defining processes and standards, and implementing IT development methodologies for the entire Center.

1) Lead and manage the Assets Management initiative for IPG IT CT. This responsibility covered the definition of the go forward assets for IPG CT in Latin-America and the work associated for decommissioning and transitioning the different application under our domain. 2) Coordinate and lead the Run & Maintenance initiative for IPG IT CT. Under this responsibility I had to transition the entire local and “out of IT alignment” support services for the different applications around the world. The close of contractual agreements as well as the transition of the support services to GADSC was part of the scope of this initiative.

Lead the Americas Sales & Marketing IT developments under IPG IT. Definition of the POR with Business sponsors, monitor the right execution of the projects and manage the IT team (50 resources) responsible of these developments. Interaction with Top Management from IPG Business and IT was part of my scope as well. This responsibility covered USA, Canada and Latin-America.

Responsible for Latin America IPG IT Marketing and Sales operations, having as scope: to define the Plan of Record with the Business Management Team, calculate and monitor the budget to be used by my team (ASPIRE), assure that all my team was using the tools and IT methodologies, monitor and assure the total customer satisfaction regarding the IT services provided. My team was composed by 20 people spread in USA, Colombia, Brazil and Mexico. The business units where I had coverage represented at least the 80 % of the Latin America IPG Business such: Sales, Marketing, Category Management and Countries Account Management.

Responsible to implement in Mexico regional and worldwide IT applications. Applications that helped to keep B2B interactions with HP distributors and retailers. I was also responsible to design and develop customized solutions for the Mexican market.

I was working at EDS providing IT consulting services for key accounts and also supporting the sales teams during the sales process for outsourcing services. I worked attending accounts such as International Paper, Gates Rubber, General Motors and PayLess Cashways.