Cable & Satellite TV, Internet, Fixed & Mobile Telephony company; ~1500 employeesMain responsibilities of the job:○ Led 2 teams, 13 people○ Owner of B2C & B2B marketing budgets/ strategy  product management  online/ offline brand communication  online/ offline campaigns  pricing○ Elaborate the tv programming strategy: channel line-up, contracts negotiation ○ Responsible for CHURN & ARPU ○ Part of the business development team ○ Commercial reporting owner ○ Reports to CCO, CEO, Administrative Board Achievements○ Reduced programming costs by 15% by negotiating contract fees, while enhancing the lineup’s value○ Decreased CHURN rate by 24% through the elaboration and implementation of the retention strategy○ Launched and managed company’s tv channels: Cinemaraton, comedyEst, now part of the biggest Romanian operator’s lineup○ Commercially launched mobile telephony services as virtual operator○ Successfully commercially integrated 250+ acquired companies

Main responsibilities:○ Created & implemented the product management policy. Main activities: • Elaborated the annual product development plan • Created & implemented commercial/ promotional offers • Supervised & supported field product implementation • Elaborated business cases & business plans○ Established marketing & sales reporting○ Part of the company’s budget elaboration team○ Part of the billing/ CRM/ provisioning system design & implementation team○ Reported to the CCO