• Executing UI/UX design for all aspects of Caraway's digital product experience, ensuring all new features & site optimizations assist in improving core business KPIs and the best user experience for the customer.• Spearheading the development of high-impact growth landing pages to drive new customer acquisition, employing a strategic focus on fostering business growth.• Working alongside our team in creating an atomic design system, building components, and enforcing the style guide across all site pages for a consistent brand look.• Analyzing customer responses and website data to identify opportunities for improving site features.

• As a freelance designer, I collaborated with a diverse range of clients and companies within the digital landscape.• Actively engaged with creative directors and clients during project briefs to establish a shared, client-focused strategy for visual solutions.• I operated within established branding and style guidelines to maintain brand consistency.• Responsible for crafting tailored assets for websites, apps, email marketing, and social media platforms.

• Produced designs for digital assets and social media content, aligning with the Company's objectives of prioritizing sales, embodying fashion and brand image targets, and engaging customers through compelling visual narratives.• Crafted dynamic motion graphics for use in both paid and organic social media posts.• Translated essential information from creative briefs into impactful creative executions that inspire customer engagement and drive purchases.• Collaborated closely with Creative Senior Art Directors, Managers, Copywriters, and other team members to guarantee project details adhered to the brand identity, were meticulously planned, and exhibited exceptional design.• Maintained effective communication with the Creative Senior Manager and Project Manager to ensure that project designs fulfilled the specified requirements.

• Lead digital designer for Chico's Off the Rack creating all the homepages, landing pages, emails, and paid ads.• Pioneered the successful launch of CMS homepages for Chico's Off the Rack, ensuring a seamless online experience for customers.• Collaborated closely with the Art Director to enhance brand marketing initiatives and develop innovative seasonal concepts.• Worked on a variety of digital assets for White House Black Market, launching two successful landing pages- the Denim Guide and Petite Guide. The Denim Guide produced higher conversions within the first month of launch and generated an increase in revenue with the focused denim leg shapes. I designed both landing pages and worked with the development team to create new components that can be part of the future design system. • At Chico's, I spearheaded the development of innovative concepts and established an email design system to optimize our email marketing program. The implementation of consistent messaging and templates across various seasons resulted in improved email performance.• Created a variety of DCOM assets, including emails, landing pages, and other web elements, for Chico's flagship brand's seasonal campaigns. I utilized my HTML/CSS knowledge to effectively collaborate with the development team, ensuring the successful creation and approval of digital experiences.• Designed various branding materials, including the Online Exclusive logo Solutions iconography system.

• Created visually engaging social media posts and custom animations using After Effects to elevate brand presence across platforms.• Designed custom websites, tailored pitch decks, and a variety of branding and print materials for diverse clients under PeakLeads, ensuring consistency and impact across all deliverables.

• Lead designer for the start-up company myLoop.• Defined the company’s visual identity by developing digital and print materials that strengthened the overall brand presence.• Played a key role in the myLoop agency, designing logos and branding materials for a wide range of clients.• Defined the brand with both digital and print materials.

• Produced graphics for multiple organizations under the Office of Student Involvement in an agency environment.• Developed a comprehensive brand package encompassing a wide range of media, including print (posters, handbills, flyers, magazines), digital (social media images, TV graphics), and other web-based media images.• Crafted original illustrations featured in diverse promotional materials and posters.

• During my junior year of university, I had the privilege of being admitted to the AIGA Mentorship program, where I had the opportunity to collaborate with Tracy Padera, an experienced industry professional, over a six-month period.• Throughout the program, I worked on a self-promotional project, leveraging Tracy’s expertise to enhance my design abilities and the overall concept of the project.• The final project was showcased at the annual SPOT Showcase in April, alongside the work of other talented designers from the program.